by DG | Oct 19, 2018 | SEO, Digital Marketing, Online Marketing
You should always think local when starting a Search Engine Optimization strategy. It’s much easier to rank for longtail keywords that have less competition. The name of your city or neighbourhood added to those keywords can be an easy win so you can rank quickly. That’s the best strategy to get started so let’s dig into Local SEO.
Key factors
First things first. Be sure to sign up on Google My Business (GMB). This will be the centre of your local strategy for getting rankings on Google. There may be a listing for your business there already so you’ll need to claim it. Do a Google search for your company name and you may see a listing for your business on the right side hand side in the search results. If you have not claimed it already you will see a “Claim this listing” button that will allow you to do so. Once you have access to your listing you will be able to add all kinds of information about your business and this will get him placed on Google maps as well. Be sure to upload lots of pleasing, relevant images for your business. You can great insights about your business listing in there like how many people viewed you listing and took action etc.
Writing Posts on Google My Business
We highly recommend that you create a post on your GMB listing everyday for at least 2 months. I know this sounds like a lot of work but it’s worth it and they only allow 300 words and you can back it off after your see your listing get into the top 3 local results for your keywords. Don’t stop completely though or competitors will eventually catch up. Try to keep posting at least once a week. This of course depends on how competitive your category is so you may need to adjust accordingly.
Add local content to your website
Blogging is the most effective way to help your rankings in search engine results. Write some blog posts that are unique to your local area and align with your local business. Doing some good keyword research prior to writing is articles will go along way. By doing so you can find out what people actually search for when they’re looking for your type of business in your area. For instance if you are a roofing company people might search for “toronto roofing company” (720 searches per month) but there are more searches for “toronto roofers” (1900 searches per month) so you should definitely have the data beforehand so that you can get the most out of your efforts. You can use Google Keyword Planner to get this data. Another new favourite free tool for keyword research is Ubersuggest from SEO expert Neil Patel.
Get listed on directories
Leveraging online directories is an excellent way to improve your online visibility. Claim any listings you can on sites like Yelp and Yellow Pages and other similar ones. Make sure all your profiles have the exact same contact information about your business. This is very important. You’ll also have to monitor these listings as many of them except reviews about your business. You need to stay on top of this and respond to reviews good or bad. Your online reputation is really important so I need to take this seriously.
We have a great tool to help you monitor this – checkout the OCEANONE Reputation Manager. And, if you don’t have the time we also provide a fully managed Reputation Management Service.
Here’s an excellent video on how to respond to reviews…
SEO Best Practices
Finally, be sure that you are using SEO best practices throughout your website. Things like properly formatted URLs and keyword rich descriptive title tags as well as descriptive metadata are important to make sure that Google’s algorithms pick up the best possible information about your page. Of course, make sure that your contact information on the website matches exactly what you added to all those directories you just listed on.
These are just a few things you can do to improve your visibility for local searches but they are the most important. Make sure these on-page improvements are done before taking any other steps. Depending on how competitive your category is, this might be all that you need to do to get the results you want. Start there and see how goes. If it’s not enough to get you in the top three local results there are other strategies. It’s not that complicated but it can be very time consuming.
If you don’t have the time, we can help. We have a Free listing builder app to get you started with getting your listing synced up on Google My Business, Facebook and Twitter. Once you have that set up you can easily add one of our paid packages that make it very easy to get listed on the sites we have discussed here. Learn more about it it out here.
Download our list of “Top 100 Sites To Be Listed On“. Our Listing Distribution add-on lets you build accurate business listings on the four major data aggregators—Factual, Acxiom, Infogroup, and Neustar Localeze. These aggregators are referenced by over 300 websites.
When multiple sources have consistent business data, two outcomes occur:
- Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data
- Good backlinks are created with more referring sources to the business’ website creating better SEO.
Here’s an excellent video on the importance of have accurate listings online…
Also check out our recent post “Online Reputation Management Tips for Boosting your Local SEO” .
If you already have listing and you have experienced Fake Reviews you’ll want to check out “How to remove “Google reviews when you know they are fake“.
It’s also important to get as many backlinks as you can in order to generate organic traffic. If you need help with that or any other SEO tasks, checkout our SEO services page.
by DG | Oct 12, 2018 | Digital Marketing, Business
Every business that has a presence online, would naturally want to be able to maintain a decent reputation. No business owner would want their business to generate negative reviews, which is why they always try to keep a keen eye on social media.
Online reputation management is the term that relates to this perusal of your brand’s reputation online. This term, like every other word related to SEO, has been thrown around quite a lot recently. So much so that brand managers now don’t really know to expect from online reputation management. This brings us to the question of what exactly is online reputation management.
Is it a proven method of maintaining your reputation and local SEO online, or is it just a buzzword? Can it really help you with your reputation online?
We answer these questions and many more in the lines below, by taking a look at the nuances involved in online reputation management, and how it can positively boost your Local SEO.
What is Online Reputation Management?
For starters, online reputation management is perhaps one of the best ways to enhance your presence online. At a layman level this practice relates to studying what people are saying about you, and trying to handle their problems. There’s hardly any business out there that doesn’t have issues arising with customers. While you would ideally prefer to have the issue resolved before the customer takes the matter online, that is usually not the case.
Customers share bad experiences online, and these bad experiences act as a deterrent for other potential customers coming your way. However, you can manage these online complaints through your online reputation management system.
When dealing with negative reviews it is important write a response as soon as possible, be polite, courteous and professional. NEVER be defensive. Try to understand their problem and offer to resolve the problem even if you think they are being ridiculous. You will never come out ahead if you try argue with them.
Here we will list down some amazing tips that you can follow to enhance the utility of your online reputation management system and maintain your Local SEO online while at it.
Be Present on all Web Portals
Social media is a must for every brand. It is best for your brand to be up on social media to not only interact with potential customers, but to also listen to their grievances. A company should have a Facebook, Twitter and Google+ account at least. You can further have an Instagram, Snapchat and other social media accounts to reach out to your customers through new channels.
Now, the journey to excellent reputation management online doesn’t stop with the creation of accounts on multiple social media platforms. The real effort lies in regularly regulating and reviewing these accounts. The worst that can happen for your brand is an online review or complaint by a customer that you haven’t addressed.
This negligence on your part would not just turn that one customer away from you, but would also leave a bad impression on others. Thus, the way forward is to review these accounts and all the complaints that come on them.
Local Listings Establish Your Presence
Search engines use complex algorithms to ensure that the information they are giving out is reliable and can be trusted. As part of this, they cross-reference company information from local listings present across the web to generate information related to your phone numbers, map pointers, email addresses, postal addresses and opening and closing times. Based on concrete evidence generated through these methods, a search engine gives out the required information to your customers.
Now, if your information across multiple local listings is not updated, your local SEO campaign will suffer due to this incorrect information. Search engines will direct customers to wrong addresses and might even give old numbers. To cut out the chances of this happening, ensure that all information pertaining to your company on local listings is updated so that search engines can reference the correct source.
Build a Profile of High Quality Local Reviews
User generated content is still content, and pretty successful at it. Individual reviews might not be able to generate the same impact as a blog or a video for that matter, but by building a profile of good reviews across social media and the internet, you can boost your local SEO.
Having potentially good information associated to your brand, from organic third parties, on highly trustworthy review and social media sites, gives your Local SEO the boost it needs. These valuable reviews give search engines quite a lot of contextual information about you, which they can use to rank your company locally.
Social Proof
Believe it or not, but search engines, including Google, tend to rank local companies with better reviews higher than others that have negative reviews or no reviews at all. This is a tried and tested method by these engines to take social proof as a performance of brands.
For example, Google usually takes a look at reviews coming on its own Google My Business platform, and from other partners that their algorithms trust, including Yelp and Facebook. Based on the information from this analysis, Google’s algorithms develop the social standing of a specific organization in its local setting. The social standing includes answers to questions such as, is the company well-liked and popular? Is there sufficient evidence to suggest that the company gives bad experiences and customer services? Then, based on star ratings and reviews, Google takes the ultimate decision of how suitable your brand is for a searcher’s query.
Make the Investment
Finally, you need to make a sufficient investment to get the best out of your online reputation management plan. Reputation development often requires investment both in the form of time and money. You will obviously need dedicated members to monitor your reputation online and generate results based on that.
Other than that, there is also the need for investment in catering to customer grievances. A simple apology doesn’t make the cut anymore. You would need something along the lines of a giveaway to win their trust again, and use that complaint as a means to leverage your reputation online.
Proactive reputation management might take some time and effort while setting up, but it is a worthy investment that will definitely pay off in the long run.
BONUS TIP – Make it easier for people to leave a Google review.
Here are steps to make it easier for people to leave a Google review about your business :
- Search for your company by name in Google.
- Click on the button “Write a review”.
- A Google review box has pops up, click away for the popup window and copy the URL from the address bar.
- Shorten the URL. The URL will be very long. Use a URL shortener like bit.ly to get a nice sort URL that you can share with people.
Here an example of ours – Click To Review: https://bit.ly/2PhcT7b
We hope these tips will be helpful. If you don’t have the time to deal with all this we do have Reputation Management Services to take care of it for you. It will help with your Local SEO efforts.
Also check our article about dealing with Fake Reviews. as well as Neil Patel’s Definitive Guide to Online Reputation Management.
by DG | Oct 8, 2018 | Branding, Digital Marketing
Fake reviews are an unfortunate reality that many businesses have to deal with.
It’s so easy for people to create a new anonymous account and leave a review that is positive or negative. The worst part is that it doesn’t matter if they are a customer or not, they are free to leave a review and say whatever they like. So what do you do when you want to remove Google reviews?
Before we go further I’ll just say that when dealing with negative reviews that are real it is important write a response as soon as possible, be polite, courteous and professional. DO NOT ever be defensive. Try to understand their problem and offer to resolve the problem.
The rest of this post is about dealing with reviews that you know are fake. I get asked about this often so let’s get to it…
Google Policies
Google has a huge list of policies around this topic but they do not do a very good job of catching policy violations. There is hope however! If you can track these fake reviews and make a case as to why the review is violating Google’s policy guidelines you can get them removed. To do so you can contact them through Facebook, Twitter or on the Google My Business forum.
When you are logged in to GMB find the review that you believe is a fake. You will see three dots stacked on top of one another, click those. Then you will see the option to “flag as inappropriate.” Fill out the form and that’s it. You can also expedite the process by calling GMB support. You will find their support number within your GMB account.
Why won’t Google remove that fake review?
If you can’t show that the reviewer has made a policy violation, they won’t remove the review. The most difficult reviews to get rid of are the ones with 1 star and no comments. Google’s response will likely be that it didn’t violate the guidelines — since there’s no text in the review. Personally I think that reviews without comments should not be accepted by Google – call me crazy – I guess it’s it too much to ask!
If the review is completely off-topic and complaining about a service you don’t even offer then you will most certainly be able to get it removed by Google.
What do you when Google won’t remove that fake review.
The huge problem with fake negative reviews is that Google doesn’t know your customers. Therefore, telling them that the person leaving a review is not an actual customer is not a strong enough case to get that review removed. If the reviewer is anonymous it’s very difficult to prove their identity.
Another problem is that they might not have been a customer. They are eligible to leave a review even if they just called you and you didn’t return their voicemail. Maybe you have a store and they couldn’t find parking… Oh yeah, it’s hard to make everyone happy.
Most small businesses bend over back wars to keep customers satisfied and you just know when you have an unhappy customer so when there’s a fake review, you can just smell it. It seems out of place and it seems to come out of nowhere.
Like I said, sometimes Google just won’t remove it, then what, should you just leave it sitting there?
Absolutely not, there are some strategies to deal with it. Encouraging your satisfied customers is of course one of the ways to help bring up your rating average. However that fake review is still festering and annoying you to no end.
What’s the best way to deal with a fake negative review that Google won’t remove?
Challenge that Faker! Be polite by writing a response something like: “We are quite certain that [username] is not a customer of ours. In fact we are so certain that we would like to offer a 100% refund if you send us the receipt from the gmail account you used to write this review.”
Give them a few days to respond. If they don’t respond to that, then you know it’s a fake review and you should update your review response.
Update your response with something like: “After waiting 1 week for a reply to our 100% refund offer we never got a response. Sadly, it is likely from one of our competitors engaging in the writing of fake reviews for their own gain.”
If by some miracle you are wrong and the review was real, they may send you a receipt. If their reasoning for the complaint is legitimate, then you might want to refund them and in return ask them to delete the review. It’s probably worth it for your business and you have learned something. You might also be able to settle it by fixing the problem that they have complained about.
USEFUL TIP – Make it easier for people to leave a Google review.
To make it easier for people to leave a positive Google review about your business, follow there steps:
- Search for your company by name in Google.
- Click on the button “Write a review”.
- A Google review box has pops up, click away for the popup window and copy the URL from the address bar (see image below).
- The URL will be very long. Use a URL shortener like bit.ly to get a nice short URL that you can share with people.
Here an example of ours – Click to review: https://bit.ly/2PhcT7b
We hope these tips will be helpful. We have a Reputation Management App to help you get control of your reviews. If you don’t have the time to deal with all this, we do have Reputation Management Services to take care of it for you.
Beyond Google
We have focused entirely on getting reviews on your Google My Business page in this post but you should of course not ignore other review sites, Google should be your prime focus though. There are many other review sites that you can benefit from like Yelp, Yahoo Local, Trip Advisor, Trust Link, Trust Pilot etc.
The more you list on, the more you will help build trust for your business, and boosting your local search rankings at the same time.
Have you experienced fake reviews? If have, we would love to hear about it, please leave a comment.
by DG | Nov 12, 2021 | Content Marketing, Digital Marketing, Online Marketing, SEO
Updated: Nov, 12, 2021
You are likely well aware of the concept of content marketing by now. It’s a tactic that helps you engage and attract customers and prospects by delivering quality content that provides value for everyone who visits your site. And the strategy has a lot of staying power.
Here are just a few areas in which content marketing can help you.
Driving Conversion
A great benefit of content marketing is that it helps your company drive more conversions over time. Research shows that companies that create consistent marketing content experience conversion rates almost six times higher than their competitors.
Increasing Traffic and Brand Awareness
Publishing consistent blog posts that engage audiences will help you bring in more traffic to your site over time. According to HubSpot, companies that published more than 16 blog posts per month got almost three and a half times more traffic than those that only published fewer than four posts.
It also helps educate people about your brand and raises the level of brand awareness that is otherwise not there when you don’t publish blog posts outlining what your company does or sells.
Check out our Pro Blogging Packages
Building trust and Fostering Relationships
You can build real relationships with your customers through content driven marketing. It allows customers to really absorb your philosophy and thinking patterns and associate themselves with your values. This allows them to take a peek in to the way that your company does business. It’s a lot more personal and less presumptuous than an advertisement.
Building Credibility and Expertise
Well written and polished content automatically comes across as professional and authoritative. It allows people to see your company as an expert or an authority on the subject of your business. It also allows you to be seen as a major player in the industry.
Cost Effectiveness and SEO Visibility
According to the Content Marketing Institute, content marketing costs 62% less than outbound marketing even though it generates three times as many leads. It also helps your company and topics trend better in search engines, specifically Google. Allowing your content to trend well allows for greater visibility.
Targeting Specific Audiences
It’s important to know exactly who you’re selling to when you’re selling a product or a service. For this reason, content driven marketing is useful to get your message across to your target demographic. It sounds extremely cold and calculating, but it’s useful without a doubt.
Engaging Content Makes a Personal Connection
As outlined above, it’s more engaging and personal than an advertisement. The written word, when written well has a much better connection with your readers and customers than an ad ever can, hence, the emphasis on content driven marketing.
Can bring you Unexpected Customers
It’s incredible that content marketing can bring you customers from so many different places that are not your target demographic. You can use trends and current hot topics to market your products or services to people that won’t normally look twice in your direction.
Do you need great content for your website? As on of the top small business branding agencies, we have great writers standing by that can produce excellent, affordable content on any topic. Check out our packages.
It’s also important to get as many backlinks as you can in order to generate organic traffic. If you need help with that or any other SEO tasks, checkout our SEO services page.
by DG | Oct 1, 2018 | Content Marketing
Updated Oct, 4, 2019
Using blogs and other social media can be very effective for getting more local business. Most people think of social networking as only a way to drive global traffic. However, it can be used very effectively for getting local business as well. Here are four tips to make it work:
#1) Target local keywords
This can seem somewhat limiting, because you can only targeted “area specific” keywords but if you’re a local service business it’s the way to go. There is no sense in trying to compete with the whole world for a keyword like “carpenter” when you do all you business within a 100 mile radius. If you wrote a book or sell tools related to “carpenter” then that is of course a whole different story. Then maybe you want to be able to sell globally and it’s worth the expense to compete beyond your borders.
#2) Use social media sites
Getting involved in social media sites like Facebook and Twitter is a great strategy to get more people to your blog. When used right, they can be very effective.
How do you use them correctly?
You have to get involved in the community and answer people’s questions. People won’t buy from you until they know that you are really interested in helping them. If they can tell that you only care about your wallet, they will avoid you.
Therefore, you want to get involved and answer people’s questions without expecting anything in return. When you do this, you build up the trust factor. When people realize you really want to help them, they will then purchase your products.
Many people just go to social media sites and start spamming them by putting a bunch of links to their website. By doing this you are not contributing anything to the community and not providing no real value. This won’t work in the long run.
#3) Provide value
You want to use the social media sites to get people to come to your blog. Once you get people to your blog, you have to convert that traffic into sales.
This is where a lot of marketers mess up.
Most bloggers fail to profit because they have boring posts. It’s important not to make every post a sales pitch, you need to contribute and provide value by giving free information. It proves your authority on the topic and builds trust.
OCEANONE Design – one of the Top Small Business Web Design Companies in DesignRush. See the designrush agency listings.
#4) Tell a story
It’s been proven time and time again that the more value you deliver, the more you will profit. You also want to deliver that value in an interesting and exciting way.
One of the best ways to do this is to tell a story. People are interested in stories so they will be more engaged. So if you make your marketing about your own life, you will see better results. More personality in marketing = better results.
The bottom line is, using social media can be very effective for local advertising. Implement these four tips, and your profits will increase substantially.
by DG | Mar 27, 2021 | Content Marketing, SEO
Updated: March 27, 2021
Good SEO involves many elements. There is the technical audit where you make sure there are no technical problems that prevent your site from ranking. Then there is the whole keyword research and optimization process which is the most important step and beyond the scope of this article. Don’t forget about backlinks of course.
Then there is the most powerful aspect of all and that is high-quality content. Stop thinking in terms of ‘SEO’, ‘blogging’ and ‘social media marketing’ as separate things and instead think about your SEO in terms of ‘content marketing’.
Think of SEO as a combination of all your marketing strategies – merge them together. You need to remove technical issues first. That is an absolute. Beyond that you need to use all the digital marketing strategies, keyword relevant blog posts, guest posts, social media posts, backlinks, videos and more to really succeed at getting ranked on high in Google searches.
Now “Good SEO” also means writing amazing posts and when you share them you have a better chance of getting more backlinks. That great content will keep people on your page longer – another Google ranking factor. Yes, Google notices how long visitors stay on your page.
Regardless of your strategy, there is no doubt that content is absolutely the most important asset when it comes to attracting traffic and impressing Google.
But just what is content marketing?
Content Marketing – What is it Exactly?
Content marketing is about creating content that will build a readership on your site and ensuring that people begin to hold you as an authority and trust what you have to say. While this is powerful and useful is in its own right, it’s actually only one part of what content marketing is about. At the same time, your excellent blog post articles will also help Google make sense of your site, its posts, and its content. This greatly aids organic search.
It means demonstrating your knowledge and point of view. Ultimately, you want people to seek you out as an authority. Once you get to that point, you’ll be considered an expert in your field and you’ll be able to greatly influence your audience – possibly influencing their buying behaviour. The content doesn’t just have to be posts on your blog. Content can be presented in Guest posts, Social media posts, Presentations, Infographics, Case Studies, White Papers/Reports, Ebooks, Email Newsletters, Webinars, Quizzes, Polls, Podcasts, Checklists, Photos and of course Videos.
DOWNLOAD Our Free Content Marketing Planner (In Google Sheets, click FILE > make copy). It has a daily, monthly and archive view as well as a brainstorming tab.
How to Build Trust and Authority with SEO
So what is the process behind reaching authority? The key is to think about the sites and blogs that have influenced you over the years – the ones you read regularly.
How do you think they did it? This isn’t about building trust with Google alone but rather with your readers so that they want to keep coming back. That means delivering value time after time in posts and content.
Each post that you create for your blog should provide highly useful and relevant information that is not fluffy but is actionable.
At the same time, users should be able to see that your site offers something unique compared to competition sites, something which isn’t available elsewhere. The differentiation between your sites and others is extremely important, especially in crowded niches. You can’t simply follow the pattern of other sites, you need to try and take your own perspectives.
There are hundreds of thousands of posts covering almost everything possible. Offering something different amongst this content mountain may seem like an impossible task but with the infinite opinions of people, you can always find a unique angle to take on even the most run-of-the-mill subjects.
Once you’ve conceptualized your posts, you should ask yourself: would you read the content?
You also need to be consistent and reliable and always live up to your brand ethos. Make sure you establish a mission statement and objectives and portray these through your content efforts to create a continuous self-branded stream of information.
Always work hard on reflecting your brand with design. Logos and website designs are extremely important. You must remain consistent throughout different forms of marketing on different platforms, including on different forms of social media.
When writing, always bear your reader in mind. This ties into the fact that Good SEO is about making things great for the reader. That way, people can actually get excited about you and will really get behind what you’re trying to do!
What’s Your SEO Goal?
The immediate goal should be to offer consistent value and to become a source that people start to trust. That way, when someone searches for the answer to a question, they might read your post and be impressed. That leads to more shares, more engagement and better SEO.
If you then repeatedly come up in search results, individuals who were impressed might recognize you and be more likely to click your listing over the rest. Then they might decide to look around the rest of your content after they’ve been impressed a few times. Eventually, you become their “go-to source” for answers in your niche. Well done: you just won at content marketing!
The key to content marketing is consistency and value. Always deliver good information that is manageable. By doing this, you’re working with Google to serve the user and Google are promoting you as they know you are delivering relevant and effective content. It makes sense from both an SEO and business perspective – you want to build trust, reputability and authority alongside a base of repeat users.
After investing a lot of time writing a blog post, you should certainly consider repurposing it. Maybe it would make a good video or slide presentation. Perhaps write a few related post a create an ebook that you can distribute or use for a lead magnet.
While the focus of this post is content marketing and how it relates to SEO there is certainly a lot more you can do. We’ll write more about that in future posts. If you need some free tools check out this list of free content creation tools by .
Needless to say, before you dive deep into content marketing, you need to make sure that you you have optimized your on-site SEO factors. The amazing @Neil Patel recently made that a little easier with his awesome SEO Analyzer which will show you what you need to fix in a few seconds. It provides your overall SEO score and your competitors score. You can check your site speed score, keywords and more. Plus you can download the report as a PDF so you can send it to your webmaster.
Here’s a great resource from Guru99 that has a list of the 20 Best Web Analytics Tools to Track Your Website Performance.
If you need help with SEO for your website, checkout our SEO services page.
Also check out our recent post “10 MUST-KNOW SEO TIPS TO BOOST YOUR SEARCH RANKINGS“
by DG | Jan 7, 2019 | SEO
Updated January 7, 2019
SEO is considered as the main element to ultimately getting more website traffic. This means that you also want to be sure to use the best white hat methods and search engine optimization strategy On-Site and offsite for best results. Here are some of the most important fundamental SEO tips.
Whether you have a small or big business website, using proper SEO techniques can help Google, Yahoo, and other search Engines to rank your website higher in the SERPs. (Search Engine Results Pages) when customers or clients search for keywords that are relevant to your business.
- Operating a great website is not all about having the slickest or coolest looking website. It is equally important to have a site that users will find easy to navigate and employing the best SEO techniques to drive traffic towards your site.
- Before writing content for your website, you will need to make a set of keywords to utilize that provides the best SEO results. You can do this by checking out the keyword’s monthly search volume. Choose keywords that contain good search volume level and lower competition and avoid the keywords with the best and lowest search volume. Do this and you’ll you’ll be a more successful in your online endeavours as a website owner. Quite simply, don’t make an effort to rank in search engines for the keywords like “Houses” or “Doors” as this is a complete waste of time and money. The intent of the keyword is now more crucial than ever. In the last couple of year we have seen a significant change in the way Google delivers search results.
Google Keyword Planner is definitely one of the tools you must use. You can access this in your Google adwords account. There are some other amazing tools for keyword research…
Checkout
Answer The Public. We really love this amazing tool. It will provide you a ton of questions that people ask about any topic. Just put in your target keyword and it will generate an overwhelming number of questions you can work with. Many bloggers use this to come up with blog post ideas.
Also try
UberSuggest. It is now run by SEO and online marketing expert Neil Patel. If you haven’t heard of Neil, you should check out. He gives away amazing online marketing advice. Try UbberSuggest, it’s free and it will help you come up with a lot of keyword phrases that you may never think of.
Keywordtool.io is another excellent keyword research tool worth trying out.The above tools are free to use. If you need more intensive research tools and advanced options there are plenty for great tools that have a monthly subscription based model. Some of the best ones are Ahrefs, Wordracker, SEMRush, MOZ, SEOBook
- Your website budget must be shared between Web Design, SEO, and Online Marketing. Be sure to reserve a large portion of your website budget for search engine optimization and Online marketing, it’ll be the best investment you make for your business if done effectively.
- Once you build the best keywords or keyword phrase for every single of your website web pages that phrase should be present in the title Meta tags, descriptions, and URLs. For On-Site, content writing the keyword or keyword phrase should be within the first three or four words of the headings on the page. This is also true for article writing titles.
- When you don’t have any pages that currently rank well, you have a greater chance of ranking when you choose less competitive, keyword phrases or long-tail keywords related to your niche. Focus on relevant low volume keywords at first and then once they rank well it means you are building authority on that topic. Once you have done that you can focus in on the more competitive high search volume keywords. It applies to writing content for your site or articles as well.
- Don’t overuse any keyword phrases in your web page content because search engines like Google, Yahoo, and Bing consider this spam and although they don’t claim to penalize, it will feel like they do because you will end up with a lower page rank for keyword stuffing/cramming your web page content. This also applies to the blog posts you write. Always strive for high-quality content that will provide value to your readers.
- While creating a web page bear it in mind that it is best to use a hyphen rather than an underscore in the URL Because this can result in better search engine optimization and keyword search results. This page is a good example. After the domain URL ending in .com/ you will add the title of this page with a hyphen between each word – “10-must-know-seo-tips-to-boost-your-search-rankings”
- Another one of the greatest SEO techniques for best search engine optimization is giving your viewers with content that offers great information, answers to a relevant question, a solution or something that just entertains them. The content must be well crafted, clear & concise, and totally correct. Keep the website frequently up to date with great content and overtime; it could even become an authority website. Answering questions is one of the most powerful methods you can use to write content. For one, it will provide you with endless possibilities for topics to write about when you have difficulty coming up with ideas. You can find excellent sources for questions at Quora as well as Answer The Public mentioned above.
- All SEO strategies start at the top of each of your website page. Use your keyword phrase in the first word of the first paragraph on each of your site web pages, like Google, Yahoo, Bing, and other search engines focus more on keywords nearby to the top of the page, a lot more than other parts of your website.
- Include your keyword phrase in anchor text links for your On-site web content and also within articles, PR releases or blogs. When you get an Off-site anchor text link, it will help you get a backlink from do follow sites, and that subsequently helps boost your page rank. Having more backlinks can and will surely get you better search results.
Also check out our recent post – WHY CONTENT MARKETING IS THE KEY TO GOOD SEO
by DG | Nov 13, 2017 | Branding, Digital Marketing, Website Design
When it comes to building your brand and gaining customer loyalty, brand consistency is key.
It provides a way for the public to recognize and bond with your identity. And brand consistency helps to create and maintain a lasting professional image and relationship that resonates with your audience.
According to Forbes, a widely trusted leading news source in the business industry, “It is the consistent, desired experience that builds trust and trust is the foundation for loyalty and promotion”.
As multiple marketing channels continue to emerge and evolve, companies must meet new challenges if they are to maintain a competitive, professional image.
The most effective marketing strategies are those that practice brand consistency across the board.
If your brand lacks consistency, you may not be reaching your maximum potential.
Read on to find out how to build a brand that drives lasting consumer connections and lends to your long-term success!
The Recipe for Effective Brand Consistency
First, you need to grasp the fundamentals of creating consistency. This is not only important for your own understanding, but it will help you to establish a critical point of reference and convey the message to employees.
Why Building a Consistent Brand Matters
Here are a few reasons that a consistent branding strategy is vital to the identity of your business:
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Conveys Authenticity and Builds Trust
Staying true to your brand’s image shows consumers that you are a stable force and that you’re confident in who you are and what you provide. Consumers are more likely to trust a brand that does not change over time according to the ebb and flow of passing trends.
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Provides Clarity and Simplicity For You and Your Audience
An unchanging branding strategy keeps it simple for you and speaks a clear message to your audience.
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Establishes Professionalism
Brands that project a professional image lead the competition over brands that appear to follow fads and lack composure.
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Guides the Direction of Your Company
A consistent brand works as an internal point of reference as to who your company is and what you aim to represent.
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Motivates Consumers to Emotionally Connect
Your brand and its history can evoke an emotional connection with consumers, which leads to increased loyalty and spending.
Where to Start
When formulating a branding strategy, it’s important that you lay a strong foundation. Creating a guide that outlines important factors relevant to your reputation and the image you want to project is a good starting point.
Suggested contents for your guide include:
- A Clearly Defined Mission
- Your Logo’s Design and Colors
- The Message You Want Your Logo to Convey
- Specifics Regarding Usage, Graphics, Fonts, and Color
- Guidelines on Personal Branding vs Business Brand
Once you have established a guide, then you need to make sure to equip your employees and departments with a copy of it so that everyone is on the same page.
Update Marketing Outlets and Materials
If you are creating a new logo or updating an existing one, your next step is to make sure that all of your marketing channels match up.
This includes revisiting business letterhead and in-print materials, social media accounts, your website design, and anywhere else your image is used to make sure that all sources brand consistency is in agreement.
The rise of social media creates an onslaught of brand images and messages in users daily feeds. And, your brand should take into consideration the impact that social media marketing plays in consumer approval.
Many brands have realized that their original logo may have worked fine for other marketing mediums, but have found that it isn’t effective across social media.
If this includes you, that’s a good indication that it’s time for an update.
Creating a Brand that’s Consistent Across Social Media
Social media is a huge force in today’s marketing arena, which means that it requires consideration for branding success. Your brand needs to be socially savvy if you want it to be shared, liked and followed.
Check out these social media statistics regarding the impact that brands have on consumer behavior:
71% of people are more likely to make a purchase from a brand that they follow on social media.
63% of consumers who perform online searches are likely to like or follow a brand on social media whose social media account information is listed.
58% of facebook account holders have liked a brand.
41% of social media account owners have shared a link, video or story about a particular brand.
These statistics prove that not only is your brand’s image shared and promoted through social media, but it also has carries the power to impact consumer buying decisions.
This is why creating brand consistency across social media, as well as other formats, is vital to brand recognition, visibility and your relation to potential customers.
Tips for Tweaking Your Social Media Strategy
The influx of platforms including Twitter, Instagram, Pinterest, Linkedin, Tumblr, and YouTube have created multiple easy marketing opportunities for businesses. But, if your brand is not producing shareable images, content, videos or infographics then you are not likely to get the potential benefits that these platforms offer.
Use your logo to identify your content, website, and other links so that customers can clearly relate it to you. Make sure that your logo stands out by using clean lines, clear, easy to read font, appropriate colors, and a classic style.
Remember to keep brand consistency in mind when designing your logo. A logo should be simple and authentic, and should accurately represent the professional image you’re after.
Also, try to use catchy, sharable content headlines, accompanied by original, optimized images whenever possible.
If you share videos, aim for emotion evoking messages that are easily relatable or create a climactic narrative, memorable song lyrics, or are otherwise attention-grabbing.
These are most likely to be shared. And when your content and logo are shared, your brand will get more visibility, increased rankings, and an enlarged audience.
Keeping your brand consistency intact in all marketing mediums is crucial to getting the consumer attention that you crave.
Examples of Brands that are Nailing it
When you are contemplating your branding strategy, look to those who have gone before you and succeeded with nailing brand consistency across the board.
The most recognized and endeared brands are those tried and true stand-outs that we all can name instantly.
Coca-Cola remains a major top-notch brand and has managed to stay authentic while making small adjustments to suit the times. They have the largest following of 89 million on the ever-popular Facebook.
As for the other leading social media platforms, Red Bull is a major force among YouTube viewers, and Nike is a favorite on Instagram feeds, according to an infographic from business2community news.
Take a look at some of the common strategies among these brands: primary colors, classic, unwavering designed logos, and realistic depictions of who they are and what they represent.
Coca-Cola’s traditional red and white logo flows freely. The Nike “swoosh” appears ready for the activewear and shoes that the brand is famously known for.
Red Bull has a strong and energetic image that is associated with its lift in a can.
Their brand consistency resonates with audiences of all ages, demographics, and generations.
Tips to Make Your Brand Consistent Everywhere
Your brand consistency should extend beyond logo and web design, but it also needs to be able to naturally transition to the outside world, where you might encounter presentations and sales opportunities.
To create consistency in all areas of marketing, remember these three gold standards.
1. Know Who You Are
Understanding who you are, what you offer, and who your audience is will help you stay close to the brand behind these all-important components that make up your message.
2. Document What Branding Success Looks Like
Once you have experimented in multiple marketing arenas, create a presentation system that documents what works best. This can then be circulated company-wide to use as a point of reference among the various formats and marketing opportunities as a guidebook.
3. Value Authenticity Above All Else
No matter what, make sure that you don’t stray from your principles to please certain groups or follow fads. Even if it looks like this might be an easy way to get ahead in an immediate situation, it will hurt your brand in the long run. Your audience will grow to appreciate that you can be counted on to stay true to your original purpose.
Need Help Designing Your Perfect Brand?
If you are ready to get started, we can help you design the perfect branding strategy for your logo, brochure, and more.
Check out our site for marketing advice that will make sure you nail brand consistency and gain consumer respect and attention today!
by DG | Nov 5, 2017 | Online Marketing
Check out one of our latest projects HomeRenoCare.com .
It’s a web application that we built from scratch that serves up listing of home service companies.
It’s Canada’s only Home Services Directory with GUARANTEED Services. HomeRenoCare Approved Professionals are reputable high-quality service providers. If there is any dispute we will mediate to resolve the issue on the customers behalf.
by DG | Aug 21, 2017 | Online Marketing
Creating an online marketing strategy to get more customers can be a great step for your business. But creating an online marketing strategy that will help you consistently bring in and keep customers can help you keep your business going for the long run. For tips on creating an online marketing strategy that will work for the future of your business, check out what members of the online small business community have to say.
Use These Essential Elements for Your Inbound Marketing Strategy
There’s a lot that goes into creating a successful inbound marketing strategy. But there are some factors that are absolutely essential, like the nine elements mentioned in this post by Joanne Chong on the RankReveal blog.
Learn About Conversions to Get More of Them
When it comes to making sales, conversions are paramount. But there are different types of conversion strategies to consider. In this Kissmetrics post, Sherice Jacob outlines the different types and explains why they matter so you can create a strategy to improve your own conversion rates.
Write Better Content with These Pro Tips
Content marketing can be a powerful way to attract potential customers. But you need your content to be powerful if you want actual results. This Digital Current post by Rebekah Radice includes some tips from the pros about writing better content. And members of the BizSugar community shared thoughts on the post here.
Develop a Powerful Social Chain
If you are able to build powerful social connections online, you can improve your chances of making constant sales for your business. This post by Pamela Swift on Getentrepreneurial.com includes information about building a powerful social chain for your small business.
Consider the Top Email Marketing Tools for Your Business
Email marketing is an essential part of any ongoing online marketing strategy. But there are plenty of different solutions to consider. Vinay Patankar compares some of the top options in this Process Street post.
Decrease Your Ad Spend Without Compromising Results
Paid advertising can provide a major boost to your online marketing efforts. But it can also get expensive. In this post, Neil Patel shares an insider’s guide for how you can decrease your ad spend by more than half.
Use Mobile Marketing to Elicit Behavior Change
Mobile technology has changed the landscape of online marketing. And it can also help you elicit specific behaviors from potential customers when used properly, as this Noobpreneur post by Ivan Widjaya explains.
Test and Perfect Your PPC Strategy
Making the most of PPC advertising can take some trial and error. But if you know how to test different approaches, you can perfect your own strategy. Learn more in this Search Engine Land post by Andreas Reiffen.
Use Tailored Tweets to Find Relevant Content
Twitter isn’t just a great marketing tool. It can also help you find content that’s relevant to your business. And tailored tweets is a feature that can help, according to this Inspire to Thrive post by Lisa Sicard. You can also see commentary on the post over on BizSugar.
Get an Endless Supply of Blog Post Ideas
If you use blogging as part of your online marketing strategy, you might sometimes find it difficult to come up with new ideas. But you can consistently come up with new ideas using the tips in this DIY Marketers post by Marsha Kelly.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:
Online Shoppers image via Shutterstock
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https://smallbiztrends.com/2017/07/10-tips-creating-online-marketing-strategy-will-consistently-bring-customers.html
On – 29 Jul, 2017 By Annie Pilon
by DG | Mar 22, 2020 | Online Marketing
Take your marketing efforts to the next level with these innovative ideas! We’re sharing the 11 best ideas for small business marketing in this post.
Updated March 22, 2020
Marketing is the bread and butter of every small business.
Unfortunately, many companies often overlook its importance, believing they don’t have the budget for it.
This is a massive mistake. There are many affordable ways to promote your business online and offline. Don’t just take our word for it. Check out 11 innovative ideas for a small business.
1. Become More Social
One of the most powerful marketing tools is also one of the most affordable marketing tools.
What are we talking about? Social media marketing, of course.
If you want to stand out in the market, you must aim to create small business accounts on social media. Don’t follow the norm. Focus on developing an online presence that’s full of personality. What could help you stand out from the crowd? Could it be unique competitions? Breathtaking photographs? Funny memes? Your tone of voice?
There are many different social media networks that can provide free marketing. For instance, create and maintain pages on Facebook, Twitter, Pinterest, YouTube, and Instagram. Google+ is also ideal for small business, as it provides special local features in Google, such as improved address listings and contact details.
Think about a USP, services, and the customer to create unique ideas for small businesses. Offer discounts, VIP offers, and competitions that will encourage engagement. Don’t forget to use your tone of voice to reinforce your brand.
2. An Active Blog
The one thing letting your marketing efforts down could be your website.
Your website should offer so much more than your contact details and a business summary. When used well, your website can become your company’s most valuable asset. Offer superb content to the customer with an active blog, which can provide many benefits to your brand. Aim to become a thought leader who provides reliable industry resources.
Some of the blog ideas for a small business you can write include:
- Industry news stories
- Company news
- How-tos
- Listicles
- Opinion pieces
Don’t forget to incorporate high-quality, professional images within each article, too. What’s more, you should develop a unique tone of voice that complements your brand.
Blog content can also help turn a lead into a conversion. Integrate calls to actions to direct them to a product page, which can boost your profit margin. The more content you create, the more people will discover your website – which will improve sales. You can even promote your articles across social media to drive traffic to your site.
3. Paid Social Media
If you have next to no budget, organic social media leads can be an ideal solution. Yet, if you do have a little money to play with for a marketing budget, you should consider paid social media.
If you have some great ideas for a small business, it can be a great way to showcase them to a wider audience. The likes of Facebook Advertising, Instagram, and Twitter will allow you to pay for sponsored posts. You can set the budget (it could be as little as $10) and you can also target the post to your demographic. For instance, if your target market is 18-25-year-old females, you can target the age range and gender. This way, you don’t have to worry about the marketing message becoming lost in the crowd.
4. Online Reviews
Unfortunately, many businesses overlook the many benefits of online reviews.
One of the biggest reasons they may not use reviews is because they’re scared about what they may read. Yet, if you offer a great product and a great service, online reviews should be a no brainer. Forrester stated trust is the most critical aspect of brand development and maintenance.
Online reviews can encourage trust in a brand and products. Potential customers can gain an insight into your services by reading impartial reviews. If you have glowing reviews, they’re more likely to choose you over a competitor.
5. Respond to Reviews
Don’t set up an online review profile and think your job is done. You must aim to respond to every positive and negative review.
It will prove to potential customers that you’re responsive. It will also make previous customers feel valued. It will display your dedication to exceptional customer service. There will be a time when you receive a bad review. Every large or small business will receive one at some point. It’s how you handle the bad review that can encourage trust in your brand. Reviews will impact a buyer’s decision. If you apologize for a bad experience and aim to rectify the mistake, people will trust in your brand a little more.
6. Ask Your Happy Customers to Write a Review
Want to receive positive reviews from happy customers?
During the checkout process, ask them if they have had a positive experience at a hotel or store. If they offer a positive response, ask them politely to write an online review.
You can guarantee a happy customer will want to help you if they can. If you don’t want to ask the customer, consider making the request with a follow-up email.
7. Free Publicity
The best publicity is free publicity, right?
Does that sound easier said than done? Well, it doesn’t have to be. For instance, you can host a charity event that garners the attention from the press.
You could also invite the media to grand openings or event days, who may feature the event in print or online. What’s more, if you’re a thought leader, you should connect with editors or journalists. When an industry news story arises, you could become the voice on the subject of a feature or news article. It’s a great way to showcase your brand and it won’t cost you a penny to do so.
8. Create a Brochure
Are you looking for offline ideas for a small business?
Create a brochure that showcases your brand, product, and services. For instance, if you offer renovation services, you can create a stunning brochure to feature both in the hotel rooms and the lobby. You can also ask other local businesses to promote the brochures to their customers, too.
9. Get Involved in the Local Community
Looking for local ideas for small businesses? You need to get involved in the community. Think about the many ways you can connect with your neighbors whilst promoting a brand.
It’s a great method to generate a buzz around your business whilst helping a local area. For instance, you could sponsor a local sports team or event. What’s more, you could collaborate with other local brands to cross-promote your services. It’s a superb way to come up with new and exciting ideas for a small business. For instance, you could showcase each other’s products on social media channels. This will allow you to reach a whole new audience and customer base.
If working with other companies isn’t an option, consider taking part in craft or food fairs. You could also host a local fundraiser or get the whole team to volunteer on a community project.
10. Ask for Referrals
Sometimes the best way to receive referrals is by asking for them. If you have a satisfied customer, why not ask them to refer other businesses and entrepreneurs to you?
It’s important to remember that people often enjoy helping other people. For instance, if a happy client no longer needs your services, ask for them to join you for a final meeting. Here you can cross the t’s and dot the eyes, and it’s also an excellent opportunity to ask for a referral. The worst they can say is “no” – so what do you have to lose? It could turn out to be one of the most profitable ideas for a small business on this list.
11. Call-to-Action Ideas for a Small Business
It’s believed more than half of website visitors abandon a web page in less than 15 seconds.
If you have a low conversion rate, this could be the reason why – so take a look at your bounce rate. One of the best ways to boost conversions and capture attention is with a call-to-action. It’s a brilliant way to encourage a potential customer to take action on your site. It instantly tells a customer what the page is about and how they can order a product or service.
The best call-to-actions are clear and simple and should encourage instant action.
For instance, the following words work well in a call-to-action:
- Start
- Learn
- Discover
- Free
- Build
- Stop
- Save
- Try
It might be the difference between them buying with you or losing them to a competitor. For this reason, it could be one of the best conversion ideas for a small business.
Conclusion
Some or all the ideas for a small business can help propel your company to a new range of customers.
You don’t have to be a big company with a large marketing team to become the competition. It’s important to look for ideas and marketing tools to help you affordably boost your reach. As a result, you could receive improved engagement and conversions.
The goal is to be as creative as possible. A little hard work will also help you stand out from both your large and small rivals.
Do you want to learn more about how we can help your business grow? Click here to contact us to get started with some marketing ideas for your small business. We were selected as one of the Top Small Business Web Design Companies. See the designrush agency listings.
by DG | Jul 18, 2017 | Online Marketing
[Editor’s Note: Please join me in welcoming Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.]
I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all organizations use content in their marketing efforts. But is content your main driver of growth? It might not be, and that’s okay, but we’re here to show you how successful content can be.
Take a look at startups for example. Startups are known for viral growth. To attract or keep investors, they need to grow at staggering rates. So how do they do it? A lot of them rely on content marketing. And with good reason.
There is no denying that content marketing is one of the most cost effective marketing tactics. In fact, Demand Metric reports that content marketing costs 62% less than traditional marketing and generates three times the leads. Yet, 52% of companies don’t have a formal content strategy.
If you’re looking to double down on your content strategy, see how these seven startups skyrocketed to success with content:
It’s hard to imagine HubSpot as a startup, but back in 2006 they were a fresh-faced business. And they grew on the back of quality, innovative content. They earn our #1 spot because over 75% of their generated leads come from content.
HubSpot accomplished this by offering free white papers, case studies, eBooks, and webinars, and hiding them behind a form. In order for visitors to get the free content, they had to provide their information and become a lead. In addition, HubSpot added a call to action at the bottom of every blog post. An action that tripled the amount of leads generated by their blog, according to HubSpot CMO Mike Volpe.
Blue Apron, an ingredient and recipe delivery service, grew 500% in 2015. And they attributed that success to their content marketing strategies.
Blue Apron wanted to get subscribers excited about recipes before they showed up at their door, creating a more satisfying product experience. To do this, they created educational, fun cooking content including recipe histories, cooking techniques, and kitchen timesavers. With this method, they have engaged over 1.7 million Facebook fans to date.
Beyond engaging a larger audience and creating a better experience, educational content allowed Blue Apron to form more meaningful relationships with their subscribers. They became the go-to source for anything kitchen related, building trust and loyalty among their customers.
Content put the pressure on Mint’s competitors. When Mint, a personal finance app, started in 2007, blogging wasn’t widely adopted by companies. And if they did adopt it, they weren’t blogging often. Mint created the MintLife blog and steadily produced finance tips, videos, and news roundups. This gave Mint a competitive edge and allowed them to rank on search engines ahead of market leaders—including ranking number one for personal finance.
Oh, and this all happened before the launch of their product. With this strategy, they were able to have 20,000 subscribers before releasing their application. This allowed them to drive substantial traffic to the app on launch day. By 2009, Mint would be purchased by Intuit for $170 million. An achievement partially credited to their content strategy.
Buffer, one of the most widely used social media tools today, was launched with content. At first, they pitched their app to well-known blogs and media outlets, hoping they would write about the tool and gain a large audience. But the big players turned them down. This forced their founder, Leo Widrich, to try gaining an audience another way.
Leo started guest blogging. He wrote over 150 posts on social media and published them on numerous blogs. By creating guest blogging relationships, Buffer gained the audience of other blogs and grew to 100,000 users in just 10 months. Guest blogging was the strategy that gave them the most initial growth.
Imagine if your first 1,200 customers were generated solely by content. That was the case for Design Pickle and its founder Russ Perry.
Design Pickle was created to make graphic design a more convenient and available service. They started a subscription service where subscribers could receive unlimited graphic design help for one easy, flat rate.
Perry’s launch strategy centered around employing guest blogging. Russ wrote blog posts on marketing and design and posted them on affiliate blogs. Inside each post, Russ was able to offer promotions and information about his services. With this strategy, Design Pickle was able to capture their first 1,200 customers. They have now served over 100,000 project requests.
KISSmetrics, a marketing analytics platform, is one of the most popular marketing brands today. But it was a struggle to get it off the ground in 2008. Hiten Shah, co-founder of KISSmetrics, attributes their initial success to content curation and the new (at the time) microblogging platform, Twitter.
Blogging wasn’t popular when KISSmetrics was getting started—they didn’t even have one. So how did they gain an audience? They used curated content from Twitter and hashtags to reach large audiences and gain a following. Hiten says, “Sharing other marketers’ content was the perfect way to spread goodwill, promote great content, and build our own Twitter audience.” Eventually, their website was beaming with Twitter referrals. Since then, KISSmetrics has evolved to become blogging experts, with blogs accounting for over 70% of their leads and 82% of their website traffic.
Experts in all things beauty, Glossier started out as a beauty blog called Into The Gloss, which still exists today. But it quickly grew into something more. Known for providing great advice from real women—Into The Gloss, started by Emily Weiss—was one of the largest skincare and makeup blogs. With a passion for beauty and a captive audience, Emily decided to use her blog to launch her own beauty line.
In writing her blog, Emily already had all of the market research she needed and began producing skincare and makeup products. She then directly involved Into The Gloss’s audience in her new venture by teasing her new brand, Glossier, and documenting the process. By the time she officially launched, Glossier had 15,000 followers who didn’t even know what it was. Her stellar content and engaged audience (including 500,000 Instagram followers) allowed her blog to turn into a successful retailer.
Implementing content marketing and doing it well has the power to propel your business to success. The (former) startups above are a testament to that. Check out these 10 infographics to elevate your content marketing even further.
http://www.toprankblog.com/2017/06/success-content-marketing/
On – 27 Jun, 2017 By Anne Leuman
