Maximalist or Minimalist branding? These opposite approaches are both powerful forces. Each style offers unique advantages and challenges, leaving many brands wondering which path to take. Does it have to be either or? Let's explore these contrasting philosophies and...
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What Percentage of Revenue Should a Manufacturer Spend on B2B Digital Marketing?
Manufacturers are increasingly recognizing the importance of B2B digital marketing to stay competitive and drive growth. However, one question often arises: "What percentage of revenue should we allocate to these efforts?" While there's no one-size-fits-all answer,...
Strategies for manufacturer brand positioning
As a marketing manager in the manufacturing industry, you understand that a strong brand position is crucial for standing out in a competitive marketplace. Your brand's position is how it's perceived in the minds of your target audience relative to competitors. In...
Transforming Marketing Strategies with the Halo Effect
First impressions matter more than you might think and in the world of branding and marketing a bad first impression can cost you countless opportunities for growth and expansion. Enter the "halo effect," a powerful psychological phenomenon that can make or break your...
Exploring the 12 Principles of Graphic Design
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users' specific needs and focus on the logic of displaying elements in...
Addressing Marketing Challenges in Manufacturing with Practical Solutions
The manufacturing industry is rife with complexities. While production and quality control may be the primary concerns, successfully promoting and selling products is equally crucial. This article delves into the core marketing challenges faced by manufacturing...
25 Best Lead Generation Strategies For Manufacturers, In Order Of Effectiveness
We put together a list of the 25 best lead generation strategies for manufacturing companies, ranked in order of effectiveness, to provide a comprehensive guide for those eager to elevate their business in this fiercely competitive market.
20 Problems That A Web Design Agency Can Solve For Your Business
In today's rapidly evolving digital landscape, businesses face an ever-growing challenge: keeping up with the breakneck pace of technological advancements while maintaining a competitive edge. As consumer behaviors shift and online interactions become increasingly...
Marketing for Manufacturers: Our Top 40 Marketing Tactics for Manufacturers
In today's competitive landscape, effective marketing is crucial for driving growth, attracting new customers, and maintaining a strong presence in the industry. When marketing for manufacturers of any size these marketing tactics for will provide you with actionable...
How Exceptional Marketing Design Can Take Your Company to Another Level
Importance of Design in Marketing To boost your company's growth, exceptional marketing design is essential. I know that's not groundbreaking news since we have all seen many examples of great design used by big brands. Apple is always mentioned as one of the all-time...
How to Build a Powerful Content Marketing Strategy in 2024
A content marketing strategy involves the creating and planning for the distribution of valuable, relevant content to attract, engage & retain a target audience.
21 Powerful Content Strategies for Local Business Growth
As a local business owner, creating valuable content can help you connect with potential customers and build brand awareness. However, coming up with fresh and engaging content ideas can be a challenge. We put together 21 inspiring content ideas for a local business,...