Social Media Strategy Tips for Local Businesses

Social Media Strategy Tips for Local Businesses

In recent years, we have seen great advancements in data connectivity and a rise in mobile users. Due to this, social media has risen up as a new platform for marketing. While the conventional platforms have not yet become obsolete and still play an important role for some businesses, social media not only provides you with an opportunity to target a wider set of audience but also enable you to interact with them at a more personal level.

So, before you start your social media marketing campaign, it is very important for you to have a well-thought-out strategy ready to be executed. This will not only help you to identify the hurdles in social media marketing but you will also be able to use the right tactics to tackle these hurdles and reach your goal in the time.

Keep A Business Objective in Mind:

Social media has its own perks and by using it effectively, you can achieve many things. It has made a lot of things easy such as performing customer service, engaging with customers, increasing web traffic, expanding the audience, getting valuable feedbacks and much more.

But to achieve all these you need to have a goal in mind that you can work towards. Now to achieve your objective, you need a strategy and you need to very careful while making it. Don’t let social media make your objective, instead make your own business objectives and let the social media drive those them.

Optimize Your Content

You probably have read many blogs in which they mention that your content must be high quality, original, relevant and appealing to your audience. But how does one create a content like that? If you want to position your brand at a very high position in your industry, then you should take a look into what the successful brand are already doing.

Follow 60/30/10 Rule

This rule means that you should create and post 60 percent of the content that is relevant to your product. Share 30 percent of content that is relevant to the local community or a non-competitive local business and share 10 percent of the content regarding sales and promotions of your services. This will help to create high quality content and still maintain the consistency.

Your Content Must Be Shareable

Better than original, high quality and relevant, you must put focus on content that is shareable. If you are confused what is content is most shareable, take a look at your competitor’s activity and note what content gets the most likes, comments and shares. Now go back to your project and start creating posts and curating content that has similar elements but better. Sharable content can include…

  • How to Posts
  • Positive Content
  • Trending Topics
  • Social Causes

Be Present

This is the easiest way to talk directly to your customers and you can do that without spending any money. Be sure to like, comment, share and answer content relevant to your niche as well as on monitoring and engaging. It can be challenging to optimize the time you’ll spend on this activity so keep in this in mind.

Good news is that you don’t need to monitor all the social media channels all the time. A good way to start deciding where to be present is to look where your competitors are. For instance, if they are posting more on Instagram then maybe you should start paying attention to that platform too.

Share compelling visuals whenever you can

People now days, specially millennials are always in a rush, so you get only a few second to grab their attention. You need make those few seconds count, else they’ll move on to some other post or website. So, always try to include quality visual components in your posts because if your content seems to be below average no one will stop scrolling and see what you have to offer. Posts including image produce 650% more engagement that text-only post and is more like to get shared 40 times more. Again good quantity visuals are important as they tend to increase the people’s willingness to read it by 80%.

Prepare to Spend Money on Social Media Marketing

“There is no free lunch”. Yes, this also applies here. Fact is that organic growth is dying. Platforms like Facebook, Google and Twitter have updated their apps to prize more to paid content and less to non-paid content. This means it’s harder to get space in your customer’s timeline. Now, what would be the point of spending so much time and effort in producing content, if nobody is going to see it.

However, you must understand that you should prepare before you start to pay, otherwise you’ll be just wasting money. Now the question arises that how much should you spend? Well, this all depends on the nature of business and target customers.

When we are talking about Facebook in particular, there are a few approaches. If you are promoting something specifically like a Product Sale or Signing up for a mailing list you should run an ad campaign because there is a lot that you can control. There is much to know about Facebook Advertising strategies which is beyond the scope of this post. In fact we have a Free eBook called “How To Win On Social Media” on this topic. See the signup to the right of this article.

USEFUL TIP – Sometimes you just want to get people to read your blog post. In this case use “Boost” and set it for $1/per day for 7 days. This is very low cost exposure but “what’s the value?” you ask? If you have Facebook Pixel installed on your site you can use Google retargeting ads so those visitors to your blog post will see your ads on other sites. They will become more familiar with your brand and you’ll increase the likelihood of them buying from you.

DOWNLOAD Our Free Social Post Planner (In Google Sheets, click FILE > make copy). It has a daily, monthly and archive view as well as a brainstorming tab.

Get Your Content Shared

Do you best to encourage people to share your content. There are also some great services like that will spread your blog posts to get shared by influencers for a small fee and this works great. There are similar services but this is one of our favourite and very affordable.

Grow Your Following

  • Post frequently – 4x per day if possible
  • Optimize your posting time
  • Use visual content – Photos – & Videos
  • Use hashtags strategically
  • Engage with replies
  • Create an inviting profile
  • Find followers within your network

A special note about Instagram…

How to quickly grow your Instagram Following.

When you post something on Facebook, how many people engage with your post? 5? 10? 20? Instagram is very different. With zero followers you can get a lot of likes.

How you say?

The magic of Hashtags!!!

With Instagram you can post up to 30 hashtags per post! That’s a huge number. Now you just have to be strategic about selecting the right ones.

With a new account you should put up about 12 posts.

You want to find relevant hashtags with 50k-300k images per hashtag. After you get over 10k followers, you can use more popular hashtags, but at the early stage don’t go after hashtags with more than 300k images because you’ll get lost in the feed and get zero engagement.

Your goal is to get featured within the 9 top posts under each hashtag.

Moving forward, you should post 3-4 times per day.

Instagram doesn’t work for every kind of business. It’s a very visual platform. If your business is not very visual, like accounting or insurance then Instagram is probably not worth the time. Think about whether you could come up with 3 or 4 good images per day to help make your decision about trying Instagram. Accounting and insurance came to mind as not being visual. However, I have not looked into that and there may be companies in those categories having success.

Repeat what worked

Don’t get disheartened if something didn’t work just try something else. Don’t give up on the idea of using social media as your marketing tool. And if your social media efforts were successful, just stick to what you have been doing. It is as simple as that. Just if one thing didn’t work for you doesn’t mean that nothing will work. Try again, just stick to the basics, redefine your audience and reconsider about the amount of investment.

Social media is great tool for small business owners as it is unique and it can take a company’s fame to new heights, broaden its reach and can create a wide range of customers. But all this is going to work only if you are determined to do it.


If you need help with your Social Media Strategy, our design agency offers a full range of Social Media and other digital marketing services.  Just click here to book a Free Consultation.

How to Build a Content Marketing Machine

How to Build a Content Marketing Machine

When you’re creating an online business, you hear, over and over, that you need to be a master of content marketing to build your online brand. But how do you create the content marketing strategy that works? How do you turn your business into a lean, mean, content creation machine?

Define Your Purpose

So you’ve decided to start a website/blog. What are you going to talk about? Are you going to relay and interpret industry news? Talk about your products? Talk about the customers who are satisfied with your services?

Educate your customers on how your products can make a difference in their lives? All of these topic areas can make great content blogs, and the best ones combine many of these elements to blend into a multidimensional whole.

To make sure that your business isn’t just recreating the content of your competition, it’s worth surveying the other blogs in your niche that exist. Find out what space others are occupying so that you can make a space for yourself.

Do Your Research

Beyond finding out what your competition is doing, also do research on keywords, popular searches, and common questions in your industry. After all, if your blog is going to become a destination, you need to create a roadmap for your audience.

Answering their questions, catching their interest, and advertising yourself through social media and search engine results is the first step toward making yourself visible to them.

Make a list of topic keywords that can be headlines as well as phrases that you can use periodically throughout your content posts to attract attention from search engines.  Use the brainstorming tab in our Free Content Marketing Planner.

If you need help coming up with ideas for your posts, checkout Neil Patel’s  great post called How to Come Up with 93 Blog Ideas in 10 Minutes.

Create an Editorial Calendar

One of the most frustrating things to see as a consumer of content is that businesses and bloggers often fail to pace themselves with blog creation. They post several topics all at once in the first few days, and then forget to post for days and weeks on end.

This doesn’t work for multiple reasons. First, to keep your readers coming back, you need to be continuously creating new and useful content. Regular refreshment tells your site visitors that your website is up to date, which helps the page to climb the rankings. Second, your customers need reminders to come back and find your fresh content.

The proliferation of social media has pushed the now into our minds; we are less concerned with what happened yesterday, and what to know what’s going on right now. You need fresh links to draw in fresh audiences to share on fresh timelines. To get that, you need to create regular content.

Before you start blogging, decide how often you want to post – once a week is a bare minimum, but more than once a day is usually overkill – and make sure you have a month worth of topics ready to go.

Keep yourself several days ahead with blogs scheduled to post to your site and share themselves to social media at appropriate times. By automating everything, you maximize exposure.

When you’re tired and not sure what to say, have a stable of ideas to go back to; it helps you keep your content flowing.

For in depth knowledge about blogging, Ryan Robinsons website is one of the best resources you will find.

DOWNLOAD Our Free Content Marketing Planner (In Google Sheets, click FILE > make copy). It has a daily, monthly and archive view as well as a brainstorming tab.

Content Marketing Planner


Getting Exposure for Your Content using Social Media

Naturally you you want to make sure people see all this great content you have put all this effort into creating it. There are many ways to promote your content. We won’t cover the topic of promotion in depth here but we will talk about social media. It’s a big one.

After each piece of content you create, you should immediately share it on all your chosen Social Media platforms. Most companies use at least Facebook, Twitter and Google My Business.

Others like Instagram, Pinterest and Snapchat are chosen depending on the industry you are in as some are more visual than others. For example, Fashion and Beauty type businesses will definitely want to be on Instagram and Pinterest while an accounting firm probably won’t.

If you really want to benefit from Social Media you need to post a lot. Like several times a day. You may be thinking, how are we ever going to produce enough content?

This is where content curation comes in. You don’t need to be the author of everything you share on Social Media. In fact it’s a good idea to share other people’s content as long as it’s relevant and useful to your audience.

Social Sharing

When it comes to social sharing you need to get the balance right, A common strategy is the 5:3:2 rule.

So for every ten posts:

5 should be content from other sources that are relevant to your audience, (curated content). Keep in mind what your reader would be interested in and it will keep them more engaged. There’s a ton of these types of posts that can curated and shared. Sign up with a service like Feedly, choose relevant topics and you will see then in you account every day. Then simply choose the ones you want to share by copying the URL and pasting into the scheduling app of your chosen sharing app (see below) .

3 should be original content such as blog posts or videos, that would be interesting to your audience.  It can also be about  Product promotions, Product information etc.

2 could be about your staff so your audience gets to know your company which helps build a relationship and builds trust. These post could also be Customer stories or case study in nature.

Also at any time you could announce special offers, trade show events or any other special announcements.

Schedule your social posts with an app.

Your social posts could be planned in a Google Sheet like the one above but in reality we find it more practical to use a web application like Buffer, Later, or Hootsuite. Lately we have been liking Later. These apps save a few steps in the workflow and it’s much easier for everyone to contribute. These all have a free tier entry level.

Accept Feedback from Your Clients

When you create a blog, make sure you have a way for your clients and customers to reach out to you with questions. They might be simple – how do I use this product to accomplish this task – or more complex – what position does your company take on this situation? Some of the best articles are those where a company responds to customer questions and concerns. They show that you’re listening and you respond to your audience, which does more to further your brand than almost anything else can.

This is easy to implement if you have a website built with WordPress. If you need help with WordPress, this is and area of expertise for us. In fact we are recognized as a top WordPress Website Design Company on DesignRush. 

When you create content, you’re furthering your company’s brand, building your sales funnel, and developing tools that increase your company’s position and discoverability. Treat your content marketing just like any other aspect of your business; proceed with a plan, create regular deadlines that you can meet, and take it seriously. By doing these things, you’ll make sure that your content drives your business forward and creates a responsible relationship with your customers.


3 Ways to Generate Local Sales Online

3 Ways to Generate Local Sales Online

Being online is critical for getting local business. Most people think the internet is just a way to target worldwide customers, but it can also be used effectively for local business.

So how do you generate area specific customers from using the net? There are a few methods that work. Here are three of the best:

#1) Google local is essentially an “area specific” search engine. When somebody uses it, they just type in the business you are looking for, such as “general contractors.” Then the map will pinpoint the general contractors in their area.

You don’t even need a website to appear here. As long as Google knows about your business, you will appear on the map. Google will also list your address and phone number.

How many people use Google local?

More than fifty million people do so every month. Therefore, it’s easy to see why this would be a good place to target.

The smaller search engines like Bing and Yahoo have their own version as well. It would be a good idea to get listed with them as well. However, Google is the most important, because the vast majority of people use it for local searches.

#2) SEO

Despite the fact that Google local is so popular, tons of people continue using for their local searches. For this reason, you will want to do an SEO campaign as well, targeting only area specific keywords. For instance, if you are a carpenter living in Toronto, you would probably want to rank #1 for “Toronto carpenters”.

How do you get to the #1 spot?

You will need links pointing to you website. The more links you have, the better. Not all links are created equal.

There are basically two kinds of links: one way and reciprocal. Reciprocal links are where you agree with somebody else to link to their site, as long as they link to yours. This used to be very effective, but that is no longer the case.

Why are one way links the best?

This is because Google knows if another website links to yours without getting anything in return, your site must be quality.

Where should you get one way links?

Guest posts, directory, forum and blog links are among the best out there.  For many terms, focusing exclusively on these sites will get you ranked. Reaching out to other relevant website and asking for a backlink is timing consuming but well worth it when you succeed at it.

#3) PPC advertising

Pay per click campaigns allow you to geo-target you campaigns. This allows you to specify which locations you want to show up for.

For instance, if you target the geo-target the keyword “home renovations” to only Richmond Hill, you will only appear when people in Richmond Hill search for that term. If somebody from Windsor types in the same keyword, you won’t appear in their search results. In other words, even though it doesn’t have the word “Windsor” in the keyword, you will still only appear when local people search for it.

The bottom line is, if you aren’t using the internet to generate local sales, you could be losing a lot of money. Hopefully these three tips will help you get started.

If you need help with this, contact us and we’ll setup a time to discuss it.

10 Lead Generation Strategies That Work In 2020

10 Lead Generation Strategies That Work In 2020

Every online business should develop lead generation strategies to move prospects into their sales funnel. While some visitors will be willing to make an immediate purchase, the vast majority will need to warm up to a product or service. Part of the reason for the success of big brands is the fact they have invested in growing their recognition and trust. When people visit a site from a recognized brand, they are already primed to purchase. Most small businesses do not have this brand recognition, but using the following strategies on a consistent basis will be enough to move a high percentage of visitors into your sales funnel.

Analyze the Competition

Many different tools let you find out the strategies your competitors use. From individual advertisements to landing pages, you can study the sales funnels of successful businesses. Look at the top performing sites and find ways you can tweak them to get some quick improvements. Useful Tools: SEMrush

Study Popular Content

It is also possible to look at the results of any blog and social media content. You can see how many likes, shares, and reposts a piece of material received, enabling you to craft videos and articles you can be confident will find an audience. Useful Tools: buzzsumo

Try something new – View this article as a Google Web Story:

10 Lead Generation Strategies That Work in 2020

Use Social Media Efficiently

Social media is essential for generating leads, but it is reliant on your ability to develop a system. Influencer marketing is currently working well, allowing you to tap into existing audiences. It is also vital that you adapt social content to suit individual sites, thinking about the reasons viewers are using the particular social network. Useful Tools: musefind • Intellifluence

Targeted Ads

Paid advertising can send you leads quickly, but they may convert at a low rate. Instead, focus on researching your audience first, understanding the demographics and interests of your ideal buyers. You can then target your ads to the perfect audience and stand a higher chance of being profitable. Useful Tools: Google ads, Facebook Ads

Develop a Podcast

Podcasts are still reaching large audiences, with listeners eager to find content in their favorite niches. A podcast might take time to grow, but you can build a following of targeted and motivated people. Many of your listeners will also promote you to friends, helping to increase your leads organically. Useful Tools: How to start a podcast

Build Relationships

Trying to build an online business alone is difficult. When you can develop tactical partnerships, though, it is possible for all parties to grow. Most industries have various sub-niches that you may not directly target. However, audiences will have overlapping interests, so a small number of businesses could promote each other without losing their audience. Useful Tools: Join Facebook Groups

Focus on Video Marketing

Integrating video into your content planning is essential. Sites like YouTube and Facebook have vast numbers of users willing to watch video content. Creating short videos allows you to offer value to your viewers, before asking them to subscribe or go to a particular page to enter your sales funnel. Useful Tools:  10 Top Tools for Creating Short Videos That ROCK

Create a Contest

Contests work well on social media and blogs. Asking someone to give you their email address requires trust, but the barriers get lowered when there is an enticing prize available. While you can use tools to create contests easily, it is important that the award is relevant if you want to reduce freebie seekers. While there are many ways to launch a contest, we think Facebook is the best place to run a contest. Useful Tools: How to Create a Facebook Contest that Actually Works

Find Industry Forums and Groups

While strategies like paid advertising can bring vast numbers of visitors, there are alternative methods that will provide smaller numbers of targeted leads. Industry forums, Facebook groups, and Q&A sites can all bring consistent leads that will convert at a high rate. Useful Tools: Google Search “Your Topic” + forums and in Face book search “Your Topic” + groups,

Optimize Your Squeeze Pages

Squeeze pages are highly effective ways of securing leads as they limit the numbers of options on a page. Testing different elements on your squeeze pages will lead to varying results, but you should eventually develop an optimized property. Testing headlines, text and video combinations, call-to-action buttons, and incentives can all play a part in the optimization process. Useful Tools: How to Create a Squeeze Page That Converts at 21.7% (Case Study)

Understanding Your Potential Customers

While it is possible to make an immediate impact with some visitors, most prospects need time before they will make a purchase. Relying on quick sales won’t help to build an enduring business, with the cost to find a customer typically being high. 
These methods are all based on building your company’s authority and building trust with new prospective customers. 
Even when using paid ads, start with getting engagement and provide useful information. Then retarget with sales oriented ads to people who have engaged with that content and create lookalike audiences of those people. This will increase you conversion rate.
By implementing these lead generation strategies into your business, you should have no trouble developing a consistent flow of new customers.

We hope you find these DIY tips for lead generation strategies useful. If you are having difficulty finding the time to execute these methods we can help with any of these strategies. Just contact us for a free consultation.

OCEANONE is voted one of the Top Custom Website Design Companies by

How To Develop A Digital Marketing Strategy That Gets Results

How To Develop A Digital Marketing Strategy That Gets Results

Today’s advertising mediums include more digital channels than ever before. Factors such as faster reach capabilities, lower advertising costs, and global branding opportunities make digital marketing a viable avenue for building awareness. When creating a digital marketing strategy, it’s imperative to plan out each messaging deliverable, communication channel, and content strategy so that you don’t lose yourself in a whirlwind of social media accounts and content deadlines.

Approaching your strategy means taking initial steps to determine what your end goals are and then devising a practical plan to bring them to fruition. Here’s a 4-step process for creating a solid digital marketing strategy.

  1. Create A Finish Line

Know what your goals are before you embark on your strategy. Create a list of measurable short and long-term goals. For example, are you looking to increase sales? If so, by how much exactly? Are you looking to increase your social media followers? If so, by how many exactly? And on what platforms? Don’t rely on vague goals that can’t be measured.

Put numbers to your goals. For instance, we want to generate 800 leads in one month, Increase sales by $5,000 this month or gain 1000 Twitter Followers in one week. Whatever it is you want to achieve, make it a number and then you can figure out a way to get there. Then you can track and measure your results to see whether you were successful or not in achieving the goal.

If you achieve your goal successfully, great. If not, look at what worked and what didn’t make some adjustments and try again. Try different messaging or images or maybe it was just not enough budget. If you’re tracking everything you should be able to figure out how to improve your results. Expect that there will be some trial and error.

Setting realistic goals gives you accountability and allows you to forecast things such as cost, time, and resource allocation. You don’t want to have to guess what your marketing budget is, and you certainly don’t want to assume which team members can complete certain tasks. Create realistic goals and milestones.

  1. List Your Mediums

What digital marketing channels do you plan on using to get your message to your audience? Are you planning to focus on one main channel or a combination of three or more? Consider making a list of 10-15 potential marketing channels and then narrow it down to your top five. Next, find out which platforms work best for your target audience based on their demographic and online behaviour and then decide which ones work best for your plans. Laser focus in on your main channel to help you get the initial traction that you need when you first begin your campaigns.

  1. Plan Out Your Content

Knowing what type of content you’ll create and how often it’ll be delivered is crucial to your digital strategy. Whether it’s article writing, social media posting, or video production, there should always be content that’s being created behind the scenes. Find out which types of content work best for your products and your audience and then create a calendar to keep a steady messaging stream flowing your audience’s way. Content calendars are essential to digital marketing, as they help you avoid the headaches and confusion that can come with last-minute content development.

  1. Implement, Monitor, and Measure

Once you’ve outlined your digital strategy it’s go-time. Make sure that you have all of the resources you need. Make sure that all of your team members know their deliverables and when they’re due. And most importantly, make sure that you’re monitoring and tracking your progress throughout the entire time. Know what metrics will be used to track each goal, and if you fall short of meeting a goal, use it as a lesson for your next project and campaign. The more you monitor and track your activities, the better insight you’ll have on what types of content your audience responds to best.

Setting up Google Analytics is the most important step to track all your results. There are many online tools out there to help you track all of you digital marketing activities and choosing the right one depends on the depth of your campaign. If you are only using Google ads, then tracking through your Google Analytics and Google Ads control panel are probably sufficient. However if you ad Facebook Ads or any other advertising channel to the mix, there is a lot more to track and you’ll want those reports to be side by side for easy evaluation and comparison. As I mentioned, there are a ton of tools out there price according to their level of capabilities. We have a free tool that is great for tracking your Facebook and Google Ad campaigns. It’s called Advertising Intelligence and you can read more about it on our pricing page.

A well-planned digital marketing strategy will ease the confusion that can come with setting up marketing campaigns. Once you have your content and channels figured out, it’s just a matter of setting up the right goals and metrics.

This sounds simple but it can be overwhelming without some guidance. We would be glad to help you with a Free Marketing Strategy Consultation where we will discuss your goals and we can provide you with solid advise to start building your successful Marketing Strategy!

This is a high level view of what is involved in building a digital marketing strategy. For a more detailed deep-dive, check out this post: Execute a Powerful Marketing Strategy to Grow Your Business


Effective Local SEO In A Nutshell

Effective Local SEO In A Nutshell

You should always think local when starting a Search Engine Optimization strategy. It’s much easier to rank for longtail keywords that have less competition. The name of your city or neighbourhood added to those keywords can be an easy win so you can rank quickly. That’s the best strategy to get started so let’s dig into Local SEO.

Key factors

First things first. Be sure to sign up on Google My Business (GMB). This will be the centre of your local strategy for getting rankings on Google. There may be a listing for your business there already so you’ll need to claim it. Do a Google search for your company name and you may see a listing for your business on the right side hand side in the search results. If you have not claimed it already you will see a “Claim this listing” button that will allow you to do so. Once you have access to your listing you will be able to add all kinds of information about your business and this will get him placed on Google maps as well. Be sure to upload lots of pleasing, relevant images for your business. You can great insights about your business listing in there like how many people viewed you listing and took action etc.

Writing Posts on Google My Business

We highly recommend that you create a post on your GMB listing everyday for at least 2 months. I know this sounds like a lot of work but it’s worth it and they only allow 300 words and you can back it off after your see your listing get into the top 3 local results for your keywords. Don’t stop completely though or competitors will eventually catch up. Try to keep posting at least once a week. This of course depends on how competitive your category is so you may need to adjust accordingly.

Add local content to your website

Blogging is the most effective way to help your rankings in search engine results. Write some blog posts that are unique to your local area and align with your local business. Doing some good keyword research prior to writing is articles will go along way. By doing so you can find out what people actually search for when they’re looking for your type of business in your area. For instance if you are a roofing company people might search for “toronto roofing company” (720 searches per month) but there are more searches for “toronto roofers” (1900 searches per month) so you should definitely have the data beforehand so that you can get the most out of your efforts. You can use Google Keyword Planner to get this data. Another new favourite free tool for keyword research is Ubersuggest from SEO expert Neil Patel.

Get listed on directories

Leveraging online directories is an excellent way to improve your online visibility. Claim any listings you can on sites like Yelp and Yellow Pages and other similar ones. Make sure all your profiles have the exact same contact information about your business. This is very important. You’ll also have to monitor these listings as many of them except reviews about your business. You need to stay on top of this and respond to reviews good or bad. Your online reputation is really important so I need to take this seriously.

We have a great tool to help you monitor this – checkout the OCEANONE Reputation Manager. And, if you don’t have the time we also provide a fully managed Reputation Management Service.

Here’s an excellent video on how to respond to reviews

SEO Best Practices

Finally, be sure that you are using SEO best practices throughout your website. Things like properly formatted URLs and keyword rich descriptive title tags as well as descriptive metadata are important to make sure that Google’s algorithms pick up the best possible information about your page. Of course, make sure that your contact information on the website matches exactly what you added to all those directories you just listed on.

These are just a few things you can do to improve your visibility for local searches but they are the most important. Make sure these on-page improvements are done before taking any other steps. Depending on how competitive your category is, this might be all that you need to do to get the results you want. Start there and see how goes. If it’s not enough to get you in the top three local results there are other strategies. It’s not that complicated but it can be very time consuming.

If you don’t have the time, we can help. We have a Free listing builder app to get you started with getting your listing synced up on Google My Business, Facebook and Twitter. Once you have that set up you can easily add one of our paid packages that make it very easy to get listed on the sites we have discussed here. Learn more about it it out here.

Download our list of “Top 100 Sites To Be Listed On“. Our Listing Distribution add-on lets you build accurate business listings on the four major data aggregators—Factual, Acxiom, Infogroup, and Neustar Localeze. These aggregators are referenced by over 300 websites.

When multiple sources have consistent business data, two outcomes occur:

  1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data
  2. Good backlinks are created with more referring sources to the business’ website creating better SEO.

Here’s an excellent video on the importance of have accurate listings online…

Also check out our recent post “Online Reputation Management Tips for Boosting your Local SEO” .

If you already have listing and you have experienced Fake Reviews you’ll want to check out “How to remove “Google reviews when you know they are fake“.

It’s also important to get as many backlinks as you can in order to generate organic traffic. If you need help with that or any other SEO tasks, checkout our SEO services page.

Online Reputation Management Tips for Boosting your Local SEO

Online Reputation Management Tips for Boosting your Local SEO

Every business that has a presence online, would naturally want to be able to maintain a decent reputation. No business owner would want their business to generate negative reviews, which is why they always try to keep a keen eye on social media.

Online reputation management is the term that relates to this perusal of your brand’s reputation online. This term, like every other word related to SEO, has been thrown around quite a lot recently. So much so that brand managers now don’t really know to expect from online reputation management. This brings us to the question of what exactly is online reputation management.

Is it a proven method of maintaining your reputation and local SEO online, or is it just a buzzword? Can it really help you with your reputation online?

We answer these questions and many more in the lines below, by taking a look at the nuances involved in online reputation management, and how it can positively boost your Local SEO.

What is Online Reputation Management?

For starters, online reputation management is perhaps one of the best ways to enhance your presence online. At a layman level this practice relates to studying what people are saying about you, and trying to handle their problems. There’s hardly any business out there that doesn’t have issues arising with customers. While you would ideally prefer to have the issue resolved before the customer takes the matter online, that is usually not the case.

Customers share bad experiences online, and these bad experiences act as a deterrent for other potential customers coming your way. However, you can manage these online complaints through your online reputation management system.

When dealing with negative reviews it is important write a response as soon as possible, be polite, courteous and professional. NEVER be defensive. Try to understand their problem and offer to resolve the problem even if you think they are being ridiculous. You will never come out ahead if you try argue with them.

Here we will list down some amazing tips that you can follow to enhance the utility of your online reputation management system and maintain your Local SEO online while at it.

Be Present on all Web Portals

Social media is a must for every brand. It is best for your brand to be up on social media to not only interact with potential customers, but to also listen to their grievances. A company should have a Facebook, Twitter and Google+ account at least. You can further have an Instagram, Snapchat and other social media accounts to reach out to your customers through new channels.

Now, the journey to excellent reputation management online doesn’t stop with the creation of accounts on multiple social media platforms. The real effort lies in regularly regulating and reviewing these accounts. The worst that can happen for your brand is an online review or complaint by a customer that you haven’t addressed.

This negligence on your part would not just turn that one customer away from you, but would also leave a bad impression on others. Thus, the way forward is to review these accounts and all the complaints that come on them.

Local Listings Establish Your Presence

Search engines use complex algorithms to ensure that the information they are giving out is reliable and can be trusted. As part of this, they cross-reference company information from local listings present across the web to generate information related to your phone numbers, map pointers, email addresses, postal addresses and opening and closing times. Based on concrete evidence generated through these methods, a search engine gives out the required information to your customers.

Now, if your information across multiple local listings is not updated, your local SEO campaign will suffer due to this incorrect information. Search engines will direct customers to wrong addresses and might even give old numbers. To cut out the chances of this happening, ensure that all information pertaining to your company on local listings is updated so that search engines can reference the correct source.

Build a Profile of High Quality Local Reviews

User generated content is still content, and pretty successful at it. Individual reviews might not be able to generate the same impact as a blog or a video for that matter, but by building a profile of good reviews across social media and the internet, you can boost your local SEO.

Having potentially good information associated to your brand, from organic third parties, on highly trustworthy review and social media sites, gives your Local SEO the boost it needs. These valuable reviews give search engines quite a lot of contextual information about you, which they can use to rank your company locally.

Social Proof

Believe it or not, but search engines, including Google, tend to rank local companies with better reviews higher than others that have negative reviews or no reviews at all. This is a tried and tested method by these engines to take social proof as a performance of brands.

For example, Google usually takes a look at reviews coming on its own Google My Business platform, and from other partners that their algorithms trust, including Yelp and Facebook. Based on the information from this analysis, Google’s algorithms develop the social standing of a specific organization in its local setting. The social standing includes answers to questions such as, is the company well-liked and popular? Is there sufficient evidence to suggest that the company gives bad experiences and customer services? Then, based on star ratings and reviews, Google takes the ultimate decision of how suitable your brand is for a searcher’s query.

Make the Investment

Finally, you need to make a sufficient investment to get the best out of your online reputation management plan. Reputation development often requires investment both in the form of time and money. You will obviously need dedicated members to monitor your reputation online and generate results based on that.

Other than that, there is also the need for investment in catering to customer grievances. A simple apology doesn’t make the cut anymore. You would need something along the lines of a giveaway to win their trust again, and use that complaint as a means to leverage your reputation online.

Proactive reputation management might take some time and effort while setting up, but it is a worthy investment that will definitely pay off in the long run.

BONUS TIP – Make it easier for people to leave a Google review.

Here are steps to make it easier for people to leave a Google review about your business :

  1. Search for your company by name in Google.
  2. Click on the button “Write a review”.
  3. A Google review box has pops up, click away for the popup window and copy the URL from the address bar.
  4. Shorten the URL. The URL will be very long. Use a URL shortener like to get a nice sort URL that you can share with people.

Here an example of ours – Click To Review:

We hope these tips will be helpful. If you don’t have the time to deal with all this we do have Reputation Management Services to take care of it for you. It will help with your Local SEO efforts.

Also check our article about dealing with Fake Reviews. as well as Neil Patel’s Definitive Guide to Online Reputation Management.

How to remove Google reviews when you know they are fake

How to remove Google reviews when you know they are fake

Fake reviews are an unfortunate reality that many businesses have to deal with.

It’s so easy for people to create a new anonymous account and leave a review that is positive or negative. The worst part is that it doesn’t matter if they are a customer or not, they are free to leave a review and say whatever they like. So what do you do when you want to remove Google reviews?

Before we go further I’ll just say that when dealing with negative reviews that are real it is important write a response as soon as possible, be polite, courteous and professional. DO NOT ever be defensive.  Try to understand their problem and offer to resolve the problem.

The rest of this post is about dealing with reviews that you know are fake. I get asked about this often so let’s get to it…

Google Policies

Google has a huge list of policies around this topic but they do not do a very good job of catching policy violations. There is hope however! If you can track these fake reviews and make a case as to why the review is violating Google’s policy guidelines you can get them removed. To do so you can contact them through Facebook, Twitter  or on the Google My Business forum.

When you are logged in to GMB find the review that you believe is a fake. You will see three dots stacked on top of one another, click those. Then you will see the option to “flag as inappropriate.” Fill out the form and that’s it. You can also expedite the process by calling GMB support. You will find their support number within your GMB account.

Why won’t Google remove that fake review?

If you can’t show that the reviewer has made a policy violation, they won’t remove the review. The most difficult reviews to get rid of are the ones with 1 star and no comments. Google’s response will likely be that it didn’t violate the guidelines — since there’s no text in the review. Personally I think that reviews without comments should not be accepted by Google – call me crazy – I guess it’s it too much to ask!

If the review is completely off-topic and complaining about a service you don’t even offer then you will most certainly be able to get it removed by Google.

What do you when Google won’t remove that fake review.

The huge problem with fake negative reviews is that Google doesn’t know your customers. Therefore, telling them that the person leaving a review is not an actual customer is not a strong enough case to get that review removed. If the reviewer is anonymous it’s very difficult to prove their identity.

Another problem is that they might not have been a customer. They are eligible to leave a review even if they just called you and you didn’t return their voicemail. Maybe you have a store and they couldn’t find parking… Oh yeah, it’s hard to make everyone happy.

Most small businesses bend over back wars to keep customers satisfied and you just know when you have an unhappy customer so when there’s a fake review, you can just smell it. It seems out of place and it seems to come out of nowhere.

Like I said, sometimes Google just won’t remove it, then what, should you just leave it sitting there?
Absolutely not, there are some strategies to deal with it. Encouraging your satisfied customers is of course one of the ways to help bring up your rating average. However that fake review is still festering and annoying you to no end.

What’s the best way to deal with a fake negative review that Google won’t remove?

Challenge that Faker! Be polite by writing a response something like: “We are quite certain that [username] is not a customer of ours. In fact we are so certain that we would like to offer a 100% refund if you send us the receipt from the gmail account you used to write this review.”

Give them a few days to respond. If they don’t respond to that, then you know it’s a fake review and you should update your review response.

Update your response with something like: “After waiting 1 week for a reply to our 100% refund offer we never got a response. Sadly, it is likely from one of our competitors engaging in the writing of fake reviews for their own gain.”

If by some miracle you are wrong and the review was real, they may send you a receipt. If their reasoning for the complaint is legitimate, then you might want to refund them and in return ask them to delete the review. It’s probably worth it for your business and you have learned something. You might also be able to settle it by fixing the problem that they have complained about.

USEFUL TIP – Make it easier for people to leave a Google review.

To make it easier for people to leave a positive Google review about your business, follow there steps:

  1. Search for your company by name in Google.
  2. Click on the button “Write a review”.
  3. A Google review box has pops up, click away for the popup window and copy the URL from the address bar (see image below).
  4. The URL will be very long. Use a URL shortener like to get a nice short URL that you can share with people.

Here an example of ours – Click to review:

We hope these tips will be helpful. We have a Reputation Management App to help you get control of your reviews. If you don’t have the time to deal with all this, we do have Reputation Management Services to take care of it for you.

Beyond Google

We have focused entirely on getting reviews on your Google My Business page in this post but you should of course not ignore other review sites, Google should be your prime focus though. There are many other review sites that you can benefit from like Yelp, Yahoo Local, Trip Advisor, Trust Link, Trust Pilot etc.

The more you list on, the more you will help build trust for your business, and boosting your local search rankings at the same time.

Have you experienced fake reviews? If have, we would love to hear about it, please leave a comment.


How Content Marketing Can Transform Your Business

How Content Marketing Can Transform Your Business

Updated: Nov, 12, 2021

You are likely well aware of the concept of content marketing by now. It’s a tactic that helps you engage and attract customers and prospects by delivering quality content that provides value for everyone who visits your site. And the strategy has a lot of staying power.

Here are just a few areas in which content marketing can help you.

Driving Conversion

A great benefit of content marketing is that it helps your company drive more conversions over time. Research shows that companies that create consistent marketing content experience conversion rates almost six times higher than their competitors.

Increasing Traffic and Brand Awareness

Publishing consistent blog posts that engage audiences will help you bring in more traffic to your site over time. According to HubSpot, companies that published more than 16 blog posts per month got almost three and a half times more traffic than those that only published fewer than four posts.

It also helps educate people about your brand and raises the level of brand awareness that is otherwise not there when you don’t publish blog posts outlining what your company does or sells.

Check out our Pro Blogging Packages

Building trust and Fostering Relationships

You can build real relationships with your customers through content driven marketing. It allows customers to really absorb your philosophy and thinking patterns and associate themselves with your values. This allows them to take a peek in to the way that your company does business. It’s a lot more personal and less presumptuous than an advertisement.

Building Credibility and Expertise

Well written and polished content automatically comes across as professional and authoritative. It allows people to see your company as an expert or an authority on the subject of your business. It also allows you to be seen as a major player in the industry.

Cost Effectiveness and SEO Visibility

According to the Content Marketing Institute, content marketing costs 62% less than outbound marketing even though it generates three times as many leads. It also helps your company and topics trend better in search engines, specifically Google. Allowing your content to trend well allows for greater visibility.

Targeting Specific Audiences

It’s important to know exactly who you’re selling to when you’re selling a product or a service. For this reason, content driven marketing is useful to get your message across to your target demographic. It sounds extremely cold and calculating, but it’s useful without a doubt.

Engaging Content Makes a Personal Connection

As outlined above, it’s more engaging and personal than an advertisement. The written word, when written well has a much better connection with your readers and customers than an ad ever can, hence, the emphasis on content driven marketing.

Can bring you Unexpected Customers

It’s incredible that content marketing can bring you customers from so many different places that are not your target demographic. You can use trends and current hot topics to market your products or services to people that won’t normally look twice in your direction.

Do you need great content for your website? As on of the top small business branding agencies, we have great writers standing by that can produce excellent, affordable content on any topic. Check out our packages.

It’s also important to get as many backlinks as you can in order to generate organic traffic. If you need help with that or any other SEO tasks, checkout our SEO services page.

4 Tips to Get More Local Business Using Your Blog

4 Tips to Get More Local Business Using Your Blog

Updated Oct, 4, 2019

Using blogs and other social media can be very effective for getting more local business. Most people think of social networking as only a way to drive global traffic. However, it can be used very effectively for getting local business as well. Here are four tips to make it work:

#1) Target local keywords

This can seem somewhat limiting, because you can only targeted “area specific” keywords but if you’re a local service business it’s the way to go. There is no sense in trying to compete with the whole world for a keyword like “carpenter” when you do all you business within a 100 mile radius. If you wrote a book or sell tools related to “carpenter” then that is of course a whole different story. Then maybe you want to be able to sell globally and it’s worth the expense to compete beyond your borders.

#2) Use social media sites

Getting involved in social media sites like Facebook and Twitter is a great strategy to get more people to your blog. When used right, they can be very effective.

How do you use them correctly?

You have to get involved in the community and answer people’s questions. People won’t buy from you until they know that you are really interested in helping them. If they can tell that you only care about your wallet, they will avoid you.

Therefore, you want to get involved and answer people’s questions without expecting anything in return. When you do this, you build up the trust factor. When people realize you really want to help them, they will then purchase your products.

Many people just go to social media sites and start spamming them by putting a bunch of links to their website. By doing this you are not contributing anything to the community and not providing no real value. This won’t work in the long run.

#3) Provide value

You want to use the social media sites to get people to come to your blog. Once you get people to your blog, you have to convert that traffic into sales.

This is where a lot of marketers mess up.

Most bloggers fail to profit because they have boring posts. It’s important not to make every post a sales pitch, you need to contribute and provide value by giving free information. It proves your authority on the topic and builds trust.

OCEANONE Design in Top 15 Web Design Companies in Miami – DesignRush

#4) Tell a story

It’s been proven time and time again that the more value you deliver, the more you will profit. You also want to deliver that value in an interesting and exciting way.

One of the best ways to do this is to tell a story. People are interested in stories so they will be more engaged. So if you make your marketing about your own life, you will see better results. More personality in marketing = better results.

The bottom line is, using social media can be very effective for local advertising. Implement these four tips, and your profits will increase substantially.

Why Content Marketing is the Key to Good SEO

Why Content Marketing is the Key to Good SEO

Updated: March 27, 2021

Good SEO involves many elements. There is the technical audit where you make sure there are no technical problems that prevent your site from ranking. Then there is the whole keyword research and optimization process which is the most important step and beyond the scope of this article. Don’t forget about backlinks of course.

Then there is the most powerful aspect of all and that is high-quality content. Stop thinking in terms of ‘SEO’, ‘blogging’ and ‘social media marketing’ as separate things and instead think about your SEO in terms of ‘content marketing’.

Think of SEO as a combination of all your marketing strategies – merge them together. You need to remove technical issues first. That is an absolute. Beyond that you need to use all the digital marketing strategies, keyword relevant blog posts, guest posts, social media posts, backlinks, videos and more to really succeed at getting ranked on high in Google searches.

Now “Good SEO” also means writing amazing posts and when you share them you have a better chance of getting more backlinks. That great content will keep people on your page longer – another Google ranking factor. Yes, Google notices how long visitors stay on your page.

Regardless of your strategy, there is no doubt that content is absolutely the most important asset when it comes to attracting traffic and impressing Google.

But just what is content marketing?

Content Marketing – What is it Exactly?

Content marketing is about creating content that will build a readership on your site and ensuring that people begin to hold you as an authority and trust what you have to say. While this is powerful and useful is in its own right, it’s actually only one part of what content marketing is about. At the same time, your excellent blog post articles will also help Google make sense of your site, its posts, and its content. This greatly aids organic search.

It means demonstrating your knowledge and point of view. Ultimately, you want people to seek you out as an authority. Once you get to that point, you’ll be considered an expert in your field and you’ll be able to greatly influence your audience – possibly influencing their buying behaviour. The content doesn’t just have to be posts on your blog. Content can be presented in Guest posts, Social media posts, Presentations, Infographics, Case Studies, White Papers/Reports, Ebooks, Email Newsletters, Webinars, Quizzes, Polls, Podcasts, Checklists, Photos and of course Videos.

DOWNLOAD Our Free Content Marketing Planner (In Google Sheets, click FILE > make copy). It has a daily, monthly and archive view as well as a brainstorming tab.

Content Marketing Planner

How to Build Trust and Authority with SEO 

So what is the process behind reaching authority? The key is to think about the sites and blogs that have influenced you over the years – the ones you read regularly.

How do you think they did it? This isn’t about building trust with Google alone but rather with your readers so that they want to keep coming back. That means delivering value time after time in posts and content.

Each post that you create for your blog should provide highly useful and relevant information that is not fluffy but is actionable.

At the same time, users should be able to see that your site offers something unique compared to competition sites, something which isn’t available elsewhere. The differentiation between your sites and others is extremely important, especially in crowded niches. You can’t simply follow the pattern of other sites, you need to try and take your own perspectives.

There are hundreds of thousands of posts covering almost everything possible. Offering something different amongst this content mountain may seem like an impossible task but with the infinite opinions of people, you can always find a unique angle to take on even the most run-of-the-mill subjects.

Once you’ve conceptualized your posts, you should ask yourself: would you read the content?

You also need to be consistent and reliable and always live up to your brand ethos. Make sure you establish a mission statement and objectives and portray these through your content efforts to create a continuous self-branded stream of information.

Always work hard on reflecting your brand with design. Logos and website designs are extremely important. You must remain consistent throughout different forms of marketing on different platforms, including on different forms of social media.

When writing, always bear your reader in mind. This ties into the fact that Good SEO is about making things great for the reader. That way, people can actually get excited about you and will really get behind what you’re trying to do!

What’s Your SEO Goal?

The immediate goal should be to offer consistent value and to become a source that people start to trust. That way, when someone searches for the answer to a question, they might read your post and be impressed. That leads to more shares, more engagement and better SEO.

If you then repeatedly come up in search results, individuals who were impressed might recognize you and be more likely to click your listing over the rest. Then they might decide to look around the rest of your content after they’ve been impressed a few times. Eventually, you become their “go-to source” for answers in your niche. Well done: you just won at content marketing!

The key to content marketing is consistency and value. Always deliver good information that is manageable. By doing this, you’re working with Google to serve the user and Google are promoting you as they know you are delivering relevant and effective content. It makes sense from both an SEO and business perspective – you want to build trust, reputability and authority alongside a base of repeat users.

After investing a lot of time writing a blog post, you should certainly consider repurposing it. Maybe it would make a good video or slide presentation. Perhaps write a few related post a create an ebook that you can distribute or use for a lead magnet.

While the focus of this post is content marketing and how it relates to SEO there is certainly a lot more you can do. We’ll write more about that in future posts. If you need some free tools check out this list of free content creation tools by @lilachbullock .

Needless to say, before you dive deep into content marketing, you need to make sure that you you have optimized your on-site SEO factors. The amazing @Neil Patel recently made that a little easier with his awesome SEO Analyzer which will show you what you need to fix in a few seconds. It provides your overall SEO score and your competitors score. You can check your site speed score, keywords and more. Plus you can download the report as a PDF so you can send it to your webmaster.

Here’s a great resource from Guru99 that has a list of the 20 Best Web Analytics Tools to Track Your Website Performance.

If you need help with SEO for your website, checkout our SEO services page.

Also check out our recent post “10 MUST-KNOW SEO TIPS TO BOOST YOUR SEARCH RANKINGS

10 Must-Know SEO Tips to Boost Your Search Rankings

10 Must-Know SEO Tips to Boost Your Search Rankings

Updated January 7, 2019

SEO is considered as the main element to ultimately getting more website traffic. This means that you also want to be sure to use the best white hat methods and search engine optimization strategy On-Site and offsite for best results. Here are some of the most important fundamental SEO tips.

Whether you have a small or big business website, using proper SEO techniques can help Google, Yahoo, and other search Engines to rank your website higher in the SERPs. (Search Engine Results Pages) when customers or clients search for keywords that are relevant to your business.

  1. Operating a great website is not all about having the slickest or coolest looking website. It is equally important to have a site that users will find easy to navigate and employing the best SEO techniques to drive traffic towards your site.
  2. Before writing content for your website, you will need to make a set of keywords to utilize that provides the best SEO results. You can do this by checking out the keyword’s monthly search volume. Choose keywords that contain good search volume level and lower competition and avoid the keywords with the best and lowest search volume. Do this and you’ll you’ll be a more successful in your online endeavours as a website owner. Quite simply, don’t make an effort to rank in search engines for the keywords like “Houses” or “Doors” as this is a complete waste of time and money. The intent of the keyword is now more crucial than ever. In the last couple of year we have seen a significant change in the way Google delivers search results.
    Google Keyword Planner is definitely one of the tools you must use. You can access this in your Google adwords account. There are some other amazing tools for keyword research…
    Checkout Answer The Public. We really love this amazing tool. It will provide you a ton of questions that people ask about any topic. Just put in your target keyword and it will generate an overwhelming number of questions you can work with. Many bloggers use this to come up with blog post ideas.
    Also try UberSuggest. It is now run by SEO and online marketing expert Neil Patel. If you haven’t heard of Neil, you should check out.  He gives away amazing online marketing advice.  Try UbberSuggest, it’s free and it will help you come up with a lot of keyword phrases that you may never think of. is another excellent keyword research tool worth trying out.The above tools are free to use. If you need more intensive research tools and advanced options there are plenty for great tools that have a monthly subscription based model. Some of the best ones are Ahrefs, Wordracker, SEMRushMOZSEOBook

  3. Your website budget must be shared between Web Design, SEO, and Online Marketing. Be sure to reserve a large portion of your website budget for search engine optimization and Online marketing, it’ll be the best investment you make for your business if done effectively.
  4. Once you build the best keywords or keyword phrase for every single of your website web pages that phrase should be present in the title Meta tags, descriptions, and URLs. For On-Site, content writing the keyword or keyword phrase should be within the first three or four words of the headings on the page. This is also true for article writing titles.
  5. When you don’t have any pages that currently rank well, you have a greater chance of ranking when you choose less competitive, keyword phrases or long-tail keywords related to your niche. Focus on relevant low volume keywords at first and then once they rank well it means you are building authority on that topic. Once you have done that you can focus in on the more competitive high search volume keywords. It applies to writing content for your site or articles as well.
  6. Don’t overuse any keyword phrases in your web page content because search engines like Google, Yahoo, and Bing consider this spam and although they don’t claim to penalize, it will feel like they do because you will end up with a lower page rank for keyword stuffing/cramming your web page content. This also applies to the blog posts you write. Always strive for high-quality content that will provide value to your readers.
  7. While creating a web page bear it in mind that it is best to use a hyphen rather than an underscore in the URL Because this can result in better search engine optimization and keyword search results. This page is a good example. After the domain URL ending in .com/ you will add the title of this page with a hyphen between each word – “10-must-know-seo-tips-to-boost-your-search-rankings”
  8. Another one of the greatest SEO techniques for best search engine optimization is giving your viewers with content that offers great information, answers to a relevant question, a solution or something that just entertains them. The content must be well crafted, clear & concise, and totally correct. Keep the website frequently up to date with great content and overtime; it could even become an authority website. Answering questions is one of the most powerful methods you can use to write content. For one, it will provide you with endless possibilities for topics to write about when you have difficulty coming up with ideas. You can find excellent sources for questions at Quora as well as Answer The Public mentioned above.
  9. All SEO strategies start at the top of each of your website page. Use your keyword phrase in the first word of the first paragraph on each of your site web pages, like Google, Yahoo, Bing, and other search engines focus more on keywords nearby to the top of the page, a lot more than other parts of your website.
  10. Include your keyword phrase in anchor text links for your On-site web content and also within articles, PR releases or blogs. When you get an Off-site anchor text link, it will help you get a backlink from do follow sites, and that subsequently helps boost your page rank. Having more backlinks can and will surely get you better search results.

Also check out our recent post – WHY CONTENT MARKETING IS THE KEY TO GOOD SEO