Strategies for Positioning Your Manufacturing Brand in the Market

As a marketing manager in the manufacturing industry, you understand that a strong brand position is crucial for standing out in a competitive marketplace. Your brand’s position is how it’s perceived in the minds of your target audience relative to competitors. In this post, we’ll explore effective strategies for positioning your manufacturing brand to capture market share and build lasting customer relationships.

1. Conduct a Thorough Market Analysis

Before developing your positioning strategy, it’s essential to have a clear understanding of your market landscape:

  • Analyze your competitors: Identify their strengths, weaknesses, and positioning strategies.
  • Understand your target audience: Conduct surveys and interviews to gain insights into their needs, preferences, and pain points.
  • Assess market trends: Stay informed about industry developments and emerging technologies that could impact your positioning.

2. Define Your Unique Value Proposition (UVP)

Your UVP is the cornerstone of your brand positioning. It should clearly communicate what sets your manufacturing company apart:

  • Quality: If your products are of superior quality, emphasize your rigorous quality control processes or use of premium materials.
  • Innovation: Highlight your R&D capabilities or patented technologies that give you an edge.
  • Customization: Showcase your ability to tailor products to specific customer needs.
  • Sustainability: If you have ecofriendly manufacturing processes, make this a key part of your positioning.

3. Align Your Positioning with Customer Needs

Effective brand positioning addresses specific customer pain points or aspirations:

  • Costefficiency: Position your brand as the solution for businesses looking to optimize their production costs.
  • Reliability: Emphasize your track record of consistent quality and ontime delivery.
  • Technical expertise: Highlight your team’s specialized knowledge and problemsolving capabilities.

4. Develop a Consistent Brand Voice and Visual Identity

Your brand’s communication style and visual elements should reinforce your positioning:

  • Create brand guidelines: Ensure consistency across all touchpoints, from your website to sales materials.
  • Use industryappropriate language: Strike a balance between technical accuracy and accessibility.
  • Visual branding: Develop a logo, color scheme, and imagery that reflect your brand’s values and positioning.

5. Leverage Content Marketing

Establish your brand as a thought leader in the manufacturing space:

  • Create valuable content: Develop white papers, case studies, and blog posts that showcase your expertise.
  • Utilize various formats: Incorporate videos, infographics, and webinars to cater to different learning preferences.
  • Focus on education: Help your audience understand complex manufacturing concepts and industry trends.

6. Build Strategic Partnerships

Collaborate with complementary businesses to strengthen your market position:

  • Cobranding opportunities: Partner with suppliers or technology providers to create unique product offerings.
  • Industry associations: Active participation in trade organizations can enhance your brand’s credibility.
  • Customer collaborations: Showcase successful partnerships with key clients to attract similar businesses.

7. Emphasize Customer Service and Support

In the manufacturing sector, aftersales support can be a significant differentiator:

  • Responsive service: Highlight your commitment to quick problem resolution and minimal downtime.
  • Training programs: Offer comprehensive product training to ensure customers maximize the value of your offerings.
  • Proactive maintenance: Position your brand as a partner in longterm operational efficiency.

8. Embrace Digital Transformation

Showcase how your brand is adapting to Industry 4.0:

  • IoT integration: If applicable, highlight how your products incorporate smart technologies for improved efficiency.
  • Data analytics: Emphasize your ability to provide insights that help customers optimize their operations.
  • Ecommerce capabilities: If you offer online ordering or configuration tools, make this a part of your positioning.

9. Continuously Monitor and Adjust

Brand positioning is not a onetime effort. Regularly assess and refine your strategy:

  • Track brand perception: Conduct periodic surveys to gauge how your positioning is resonating with your target audience.
  • Stay agile: Be prepared to adjust your positioning in response to market changes or new competitive threats.
  • Measure ROI: Use key performance indicators to evaluate the effectiveness of your positioning efforts.

Key Takeaways

Effective brand positioning in the manufacturing sector requires a deep understanding of your market, a clear articulation of your unique value, and consistent communication across all touch-points. By implementing these strategies, you can create a distinct and compelling brand position that resonates with your target audience and drives business growth.

Remember, successful positioning is about occupying a valuable space in your customers’ minds. It’s not just about being different; it’s about being different in a way that matters to your audience and aligns with your company’s strengths and values.

How to Hire Tech Executives: 5 Crazy Tactics that Work

How to Hire Tech Executives: 5 Crazy Tactics that Work

The process of hiring new employees can be exhausting. In effect, having several interviews in a day and not finding the right employee can be torture. In like manner, when we talk about tech professionals, it is important to realize they are in high demand these days. 

For that reason, as employers are continually looking for tech talent, tech professionals have set higher standards. For tech professionals, good compensation is not enough. For that reason, companies have made changes in their job offers in order to make them more attractive for tech talent.

On the other hand, hiring executives is not an easy task. It is because you have to be aware that you will be interviewing experienced candidates. Consequently, you’ll recruit an individual that will fit a top-level position in your company. As a result, they will have a lot of responsibilities on their shoulders. For that reason, different methods are required in order to make your job offer more attractive and secure a candidate who fills your needs.

Given these points, here are five crazy tactics that work when hiring tech executive employees.

Define Job Specifications

The first thing you should do when hiring executives is research. Doing research will allow you to know the nature of the job and prepare you to hire the candidate that best fits your company’s needs. 

In like manner, defining the job specifications will allow aspirants to understand what you expect from them. On the other hand, when posting job vacancies, you should provide a detailed job description. In that case, you will be able to find the right candidate not only for your executive position but also for your company culture. In other words, if you need to hire tech professionals like senior software engineers it would help if you let them know what your specific requirements are for the position. In that case, you will need to let them know not only your technical requirements but also personal behavioral expectations.

Take Advantage of Employee Referrals

When recruiting executives, you can’t leave aside networks. You can use connections and relations in your existing executive team to find the right candidate. Try to find employees that can suggest a few candidates that are able to fill your position requirements. In like manner, when it’s about referrals, candidates will feel more confident and will be able to perform better during the interview. In addition to that, it is vital to be transparent during the hiring process.

Apart from that, you probably will need to go beyond to leverage social media connections. For example, when you are trying to hire proficient and experienced web developers, posting a job vacancy won’t be enough. With this in mind, it is crucial to emphasize that tech talent standards are higher these days. For that reason, sometimes you will need to be more personal.

Demonstrate Professionalism

Executive-level tech candidates know that their abilities are valuable. In that case, they like to be discrete and expect professionalism from employers. Most of the executive candidates would instead be contacted through online networks or a private email address than any other channel. However, these days social networks are popular, and tech professionals, like mobile developers, like to show their skills through social media. With this in mind, you can also contact potential executive candidates through their personal social media profiles. Under those circumstances, you’ll still need to let them know that discretion and confidentiality will be maintained during the process.

Express the Value of the Position

As the demand for tech talent has increased, tech professionals have started to be concerned with more than just a salary. In like manner, when professionals reach an executive level, their expectations are even higher. For this reason, they will demand what kind of benefits they will receive apart from their salary. 

Under those circumstances, you will need to increase your benefits package and provide an attractive job offer. To put it differently, Google provides its employees with excellent benefits such as free on-site gym classes, massage therapists, medical benefits and paid paternity/maternity leave benefits. In that case, if you are looking to hire tech professionals like data scientists, for example, you will need to let them know how great their benefits are. Data Scientists have a lot of responsibility on their shoulders. For that reason, they won’t accept only monetary benefits. 

Go the Extra Mile 

When it’s about recruiting executive tech talent, you will need to break the ice. In effect, you won’t follow the conventional hiring process. This is because you will need to make changes in order to engage them. Since tech talent is in high demand, it’s probable that they have already received other job offers. 

In that case, you need to make a difference and demonstrate how committed the company is to hire them. Try different methods, allow them to spend face-to-face time with other executive team members. In like manner, implement a personalized hiring experience, make them feel at home. Showing genuine interest in candidates will allow them to feel special. For that reason, you should demonstrate that getting to know them will be meaningful for you. 

 

Boost Sales – Develop a Buyer Persona & Understand of Your Ideal Customer

Boost Sales – Develop a Buyer Persona & Understand of Your Ideal Customer

Knowing who you are trying to reach is one of the most important things you need to know when you are marketing any product or service on the internet. There are several ways you can determine your target market. To begin you should know what keywords they use to find the product or service you offer. I’ll suggest that you use Google’s keyword planner tool. This is an online keyword tool that helps you analyze your search term to understand where your customers are coming from.

By knowing who you are trying to reach, it is easier to market to them and get them to do business with you. For example, you may know your target buyers are college students, but do you know what their specific needs and interests are?

Know your target audience

To know your target audience, you need to know who your target market is. Discover and define your target audience by developing a buyer persona. Here’s a link to an excellent buyer persona tool from Hubspot and another resource on how to create a buyer persona by Creately. Your target audience is a group of individuals who are going to be the potential users of your particular product or service. It normally refers to a particular segment of the overall population you plan to serve.

For instance, if you are selling beauty products, your target audience definition may be young women, single women, or simply people who want to maintain their youthful appearance. If you are marketing an anti-aging product, your marketing message will be much different. The buyer persona definition will help you identify who your potential buyers are.

In order to get a better understanding of your target audience, it is important to get a detailed marketing campaign study done. You can purchase a package that contains all the tools and information you need to conduct a quality marketing research study. These packages can be found through email marketing specialist companies. Most of these packages provide everything you need for one low price. They also offer a guarantee that you will have an easy time compiling the marketing campaign’s data based on your specific demographics.

Once you have gathered all of the information you need, it is important to determine what areas of marketing appeal most to your potential customers. These will give you a good idea of what group you should target. Knowing your target audience profile will help you determine what specific segments you should focus on advertising to. There are a variety of ways you can do this. One way is through the use of television and radio ads.

Connecting with your audience

Another way of course is to make sure that you have a strong presence on social media. Many businesses are turning to social media to attract and retain their ideal clients. One reason that it has become so popular is that it allows you to reach a wide variety of target audiences and demographic. Social media allows you to create ads that reach a specific age group, gender, location, and education level. This makes social media a great resource for your marketing campaigns.

Your target audience profile is important because it will influence which type of marketing campaigns you should consider using. If you have a niche market, the type of marketing campaigns you should use may differ from those that work better for other types of audiences. This is because the types of marketing campaigns that work best for one group may not be effective for another one. For example, there is no way that a campaign to target middle-aged men in Florida would be effective compared to a campaign targeting teens in Idaho. Likewise, the type of marketing campaigns that work best for young adults in North Dakota will be much different than the best ones to advertise to older adults in Colorado. Knowing who you are targeting will help you determine the type of marketing campaigns that are most likely to attract your ideal client.

It is important to remember that your marketing should always come from the heart of who you are and how you want to be perceived by your ideal clients. When you know your target audience, you will be able to design an ad campaign that appeals to your potential client. With a little bit of creativity, you can create an ad campaign that your target audience will enjoy and respond to. Remember to keep your ads relevant to the nature of the business you are marketing. You want your product ads to catch the attention of your potential clients and hold their attention long enough for them to remember you.

12 Best Web Design Tips for Building a Local Business Website

12 Best Web Design Tips for Building a Local Business Website

Updated May 11, 2021

Every company, no matter what size, needs to have a professional looking website. It can be overwhelming to those who have not gone through the process before. It is essential for your business so whether you intend to develop a website in-house or outsource it, gaining a good in-depth understanding of what’s important from the web design and technical perspectives is certainly worth your time.

Getting a small company site can be among the greatest obstacles that small company owners need to deal with. The job ends up being a lot harder as the choices are seemingly endless and the expenses can easily getting out of control. The web designer needs to be able to produce a website that is not only aesthetically pleasing but can drive significant and appropriate traffic to your organization to produce more leads or sales and decrease the issues that users commonly experience like slow load times, broken links, poor mobile experience etc. The possible technical problems are extensive. We won’t go into depth here but just be aware, your designer needs to be experienced or you could be in for some real unforeseen headaches.

So, let’s get into our top 12 suggestions to rock your local business website.

1. Simple but Elegant Web Design

A small company website design needs to be basic yet visually appealing. It represents your business and should therefore make a great first impression. It’s your online store front so make sure the shelves are clean there’s no letters missing on the sign LOL. Your website absolutely must convey that your company is trustworthy and professional. People instinctively pass judgement in about one second give this some attention. Get a few designs done and get feedback from people before you launch the website.

2. Check Out the Competition

We always recommend that our clients have a good look at what other successful competitors are doing with their web design. One should not just look at the site but really think about what is appealing about it. Then like magic, you will likely start to realize what the website is lacking and you’ll start to come up with ideas to beat your competition by doing it better.

3. Don’t Go Overboard on Style and Content

Complex style can overwhelm your audience and don’t over do the amount of text – at least on the home page. There is a temptation to please Google with a lot of text but you need to be strategic about.

One of the best strategies, which will also increase engagement, is to put an excerpt of a given topic and require the viewer to continue reading by clicking through to another page. Sidenote – this will help your “bounce rate” which is counted when someone comes to your website and doesn’t click on anything. An uncluttered overall style communicates professionalism.

Focus on web design that will give your visitors a great user experience.

4. Make it Easy for Google

An uncluttered website, clear material, appropriate URLs, sitemap, and pertinent keywords will enable online search engine like Google to index your small company site with ease. Website design for small company must consist of at least minimal SEO optimization.

Getting listed in Google My Business so that you can show up on Google maps on a local search is also essential.

Our web platform of choice is WordPress for many reasons and it’s Google friendliness is among the top reasons. You get a great selection of amazing SEO plugins to choose from like Yoast SEO or our new favorite “Rank Math

5. Mobile Friendly Web Design

After Google’s statement of mobile-first index, it would be practically self-sabotaging not to have your local business website be responsive. This simply suggests that your website will adjust and reorganize the page layout when seen on mobile phones. A simple explanation would be that your multi-column page layout will re-flow into a single column layout. That may make it sound simple but sometimes you can spend many hours making sure that all your pages look good on all sizes of phones, tablets, laptops and desktop computers.

Making a website mobile friendly can be quite daunting and there are many tools available to help with the process. One of the tools we like to use that gives us a quick preview of how a page will look on multiple devices at once is Responsinator.

6. Optimize for Incoming Leads

One of the most crucial functions of any small company site is to concentrate on the incoming leads and capture as numerous as possible. Normally prior to buying an item individuals like to do a preliminary research study and contrast, and might not be all set to purchase right away. Put some effort into finding ways to obtain your visitor’s email address. This way you can follow up with them or retarget them with ads so that if they are not ready to buy now maybe they will be later. Sometimes popups work for getting people to give you their email but it is becoming less effective. Popup Maker is a good Popup Plugin for WordPress that’s easy to use. One of the best strategies is to give away something, like a useful information, in exchange for their email.  You don’t want to irritate people so don’t be too aggressive with this.

We recently discovered a powerful new pop builder tool from Adoric.  It has Machine learning features, Interactive templates and tons of other features like Email collections, lead generation, content promotion and more. It’s an excellent solution for marketing leads and Conversion Rate Optimization.

7. Keep your contact information in Plain Sight

This might seem obvious however this oversight happens all the time. Your telephone number and e-mail address need to be shown plainly on the site and, if possible, at the top and bottom of every page. Develop a ‘CONTACT’ page at the end that includes not simply the contact numbers however e-mail address, physical address of the business, and a map, together with instructions to and hours of operation of your business. Make sure it gets done and you can forget about it.

8. Professional Branding is a Must

Concentrate on communicating expertise and be consistent about it. Developing a brand strategy will help you get control of this. A solid brand strategy will keep On track by providing you with a roadmap for consistent usage of messaging and the appearance of all your imagery etc. Your brand is it just your logo it is the overall feeling that people get when they interact with your company. Our company can help you with developing your brand, read more about brand strategy here.  Once you have your branding in place just be consistent with all your fonts and graphics.

9. Style Should be Simple but Distinct

Whether you are developing your site by yourself or working with a small company website design business, your objective must be to produce a site that shows your brand name. The impression is the most crucial and will either draw in or fend off audiences. If you utilize any ordinary design template and your site looks like countless others on the web, you will never ever have the ability to make a lasting impression in your audience’s mind.

A bad home page could cause visitors to bounce immediately. The home page  is extremely important so pay a lot of attention to getting that right and it will help to set the tone for the rest of the website.

Visitors expect a smooth easy navigation that can take them from Point A to Point B flawlessly so make sure you give that to them. Make your website work for you, not against you. A basic, easy to use, and tidy website design without unneeded gimmicks is the strategy for success. You can experiment with gimmicks later but build something solid first.

10. Showcase Products and Services Beautifully

Several small company website designs are not able to display their items successfully or they overload it with too many product or services on one page and mess it up. Keep in mind that you just have of a couple of seconds to win or lose a possible customer so work on making an irresistible first impression. If you are a business selling items online then the item images and descriptions ought to be crisp and concise. If you have a fantastic website design but don’t display your products or services well, there’s a good chance your visitors will move on to look somewhere else. NextGen Gallery is a nice plugin for displaying images in different types of gallery styles.

11. Fast Page Load Time

Viewers get restless if a website takes excessive time to load. Guarantee that your small company website design has the best server facilities and bandwidth to support it. A website that is rich with graphics and photos can take a long time to load. There are many tools and techniques to reduce the page load time and it is certainly worth the time and effort to address this right away. A good caching plugin can go along way to help and it’s fairly easy to implement. One caching plugin we use regularly is W3 Total Cache

12. Relevant, Quality Page Content

Last however not the least is the importance of the content on your local business website. This is a significant factor in getting indexed by online search engines. The more relevant your material, the simpler it is for online search engine to discover and index your website. Content relevance will play a major role in attracting the right visitors to your website. Headings are extremely important in letting your readers and Google quickly understand what the content is about so pay close attention to all your headings.

Research study reveals that there are more mobile users than desktop users now which is why it is vital to have a company site that loads quickly and presents a pleasant mobile experience. Google also uses page speed as a crucial ranking factor. According to specialists, a small company website should less than 3 seconds to fully load. The Google Page Speed Tool is an excellent way to find out if your website passes the test.

The absence of a good website can adversely affect your company. Without a site you might loose business to your competitors. For someone to purchase a product or service from a company they don’t already know is a big leap. They will usually want to know and see more about your company before committing. Always keep that in mind and it will help guide you to build a platform to showcase your company in a way that will make people feel comfortable with the idea of being your customer.

Extra Web Design Tips!

Index Your Website

Search engines such as Google, Bing and others search for particular elements to help them determine where your site should rank in a search result. There are actually over 200 ranking factors in the Google algorithm but some of the most important are Page Title, headings, structure, quality of material, keywords, URLs and sitemap. Pay attention to these to get the ranking you deserve. Check out the Google Webmaster Guidelines to understand what you must do to boost your search ranking.

There are several things to setup when you want to get into tracking all of your online activities. You’ll need Google Analytics, Google Console, Facebook Pixel and more. There is a great plugin called Site Kit by Google that makes things easier to get setup is a real time-saver.

Keep Your Website Safe

It’s truly mind boggling to know how many sites get hacked every day. There are bots just going at it all the time – it’s insane and thinking about it too much cold make you crazy.

There are solutions. First implement a backup strategy so that in case your security does fail, you will always have an up-to-date backup so your site won’t be down for long. For this we recommend a plugin called UpDraft Plus.

Now for the security, there are 2 plugins that I like to use. Wordfence and Sucuri are both excellent options and easy to setup.

We hope that the suggestions above will assist you in your web design process to build a successful Local Business Website.

OCEANONE Design offer a full range of design and marketing services so get in touch with us if you need help.

We were voted in the Top Digital Agencies Of 2020 according to DesignRush 

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