Post by: David G in Branding Digital Marketing
The importance of a powerful value proposition is widely misunderstood. It may be just a few words (usually 10 words or less) but it's important.
Post by: David G in Digital Marketing Online Marketing
There has been a growing trend in the world of business to focus on core competencies and outsource the rest of the day-to-day functions. By focusing on what the company does best many management teams have been able...
Post by: David G in Digital Marketing Online Marketing Social Media
In the last few years, we have seen great advancements in data connectivity and a rise in mobile users. Due to this, social media has risen up as a new platform for marketing. While the conventional platforms have not yet…
When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to build your online brand. But how do you create the content marketing strategy that works? How do you…
Post by: David G in Business Digital Marketing Online Marketing SEO
Being online is critical for getting local business. Most people think the internet is just a way to target worldwide customers, but it can also be used effectively for local business. So how do you generate area specific customers from…
When people visit a site from a recognized brand, they are already primed to purchase. It's not the case for small businesses so they need to build trust.
Advertising mediums include more digital channels than ever before. Faster reach capabilities, lower advertising costs & branding opportunities make digital marketing...
Post by: David G in Digital Marketing Online Marketing SEO
You should always think local when starting a Search Engine Optimization strategy. It's much easier to rank for longtail keywords that have less competition. The name of your city or neighbourhood added to those keywords can be an easy win…
Post by: David G in Business Digital Marketing
Every business that has a presence online, would naturally want to be able to maintain a decent reputation. No business owner would want their business to generate negative reviews, which is why they always try to...
Post by: David G in Branding Digital Marketing
It’s easy for people to create a new anonymous account and leave a negative review. The worst part is that it doesn’t matter if they are a customer or not.
Post by: David G in Content Marketing Digital Marketing Online Marketing SEO
There’s a good chance that you’ve heard of content marketing by now. It’s a tactic that helps you engage and attract customers and prospects by delivering quality content that provides value for everyone who visits your site. And the strategy…
Post by: David G in Branding Digital Marketing Website Design
How to Nail Brand Consistency Across the Board When it comes to building your brand and gaining customer loyalty, brand consistency is key. It provides a way for the public to recognize and bond with your identity. And brand consistency…