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How to Build a Powerful Content Marketing Strategy in 2024

by DG | May 14, 2023 | Content Marketing

Understanding Content Marketing Strategy

Content marketing involves creating and distributing valuable and relevant content with the intention of attracting, engaging, and retaining a target audience. A successful content marketing strategy entails carefully crafted planning, development, execution, and analysis of content. By leveraging AI in SEO and manual editing, businesses can create powerful content that delivers value to their customers.

To begin building a robust content marketing strategy for 2023, start by conducting market research to determine your target audience’s needs and pain points. Then identify relevant topics that align with your business objectives to create compelling content. Additionally, leverage AI tools such as natural language processing to optimize your content for search engines while manually editing it to ensure accuracy and readability.

As you continue with the development and execution of your strategy, ensure that you monitor its performance regularly against predetermined metrics such as website traffic or engagement rates. Learn from your results and insights progressively to make informed decisions using data-driven approaches aimed at improving the effectiveness of the campaign.

Pro Tip: Keep up with emerging trends in the digital space by actively networking with industry leaders through blogs, social media platforms or conferences, while exploring opportunities for collaboration from like-minded professionals in the field.

Only three things matter in a content marketing strategy for 2024: AI, SEO, and a trusty pair of human eyes to make those crucial manual edits.

Key Components of Content Marketing Strategy in 2024

To build a powerful content marketing strategy in 2024 with key components, such as AI, SEO, and manual edits required. In this section, we will be discussing AI in Content Marketing Strategy, SEO in Content Marketing Strategy, and Manual Edits Required in Content Marketing Strategy as effective solutions. Each sub-section will provide you with essential insights and tips to create a successful content marketing plan.

AI in Content Marketing Strategy

The Role of Artificial Intelligence in Boosting Your Content Marketing Strategy

Automation with AI can provide significant benefits to content marketing. Here are some ways AI can enhance your strategy:

Benefits of AI	Examples
Personalization	Sending tailored communication emails based on individual preferences.
Content Creation	Generating automated reports and creating marketing copies without human intervention.
Data Analysis and Insights	Providing an in-depth analysis of data, customer behaviour and identifying market opportunities for your brand.

Implementing AI techniques helps create a seamless experience for the audience. Additionally, the use of chatbots, machine learning algorithms and natural language processing (NLP) enable brands to analyze data at scale.

New Trends in AI Implementation

AI will continue to evolve at a fast pace combining various trends like predictive analytics and chatbots that augment user interactions. Also, companies are increasingly incorporating emotions into branding through AI-powered chatbots—enabling more personalized service.

Get Ahead of the Competition

As businesses become more tech-savvy, it’s critical to implement powerful tools that give them an edge over their competitors. Don’t let fear hold you back from staying ahead in trends. Start implementing smart automation techniques today.

Start Leveraging the Power of AI to Optimize Your Marketing Efforts!

SEO is like a blind date, you want to make a great first impression with your content but also make sure it’s easy to find on Google.

SEO in Content Marketing Strategy

Optimizing search engine results is a crucial aspect of any successful content marketing endeavor. Incorporating strategic SEO techniques can enhance the visibility and ranking of your content on search engines, thereby boosting the traffic to your website. Relevant long-tail keywords and meta description optimization are some effective methods to improve SEO in content marketing.

Additionally, creating high-quality content that provides value to the audience is necessary for improving SEO. Valuable and engaging content can lead to improved engagement metrics such as click-through rate, dwell time, bounce rate, and social shares which ultimately leads to higher rankings. Moreover, incorporating multimedia such as videos or infographics into your content can also drive organic traffic and increase engagement.

Pro Tip: Conduct thorough keyword research to identify long-tail keywords that have low competition but high search volume potential. Use these keywords strategically by incorporating them in the title tags, header tags, meta descriptions, and throughout the body of your content.

Looks like AI still can’t replace the human touch when it comes to content marketing strategy – better make sure those manual edits are on point!

Manual Edits Required in Content Marketing Strategy

Content Marketing Optimization Through Semantic NLP Techniques

Content Marketing requires strategic planning and execution to achieve good results. In order to do so, manual edits are required in content marketing strategy using Semantic NLP techniques. The key components of a successful content marketing strategy include targeted audience, SEO optimization, engaging content, and distribution channels.

Furthermore, a strong understanding of the target audience is important for developing impactful content that resonates with them. Keyword research should be conducted to identify relevant keywords and phrases to optimize the content for search engines.

content marketing and ai

Another crucial aspect of Content Marketing is establishing the right distribution channels to reach potential customers through various platforms like social media, email marketing or blog posts. It is recommended to use multiple channels rather than focusing on only one.

In addition, too much automation may lead to poor quality content which lacks creativity and originality. Hence manual editing is required at various stages of creating content which can add value to your brand.

There are no set rules when it comes to Content Marketing but experimenting with new strategies can lead to great results. A case in point – ShareASale increased its website traffic by over 50% after updating its top-performing articles with the latest information.

Strategic manual editing in Content Marketing Strategy using Semantic NLP techniques coupled with a thorough understanding of targeted audience and effective distribution techniques can help businesses achieve their goals more efficiently.

Want to build a powerful content marketing strategy in 2023? Start by pretending your boss is your biggest critic and your mother-in-law is your target audience.

Building a Powerful Content Marketing Strategy in 2024

To build a powerful content marketing strategy in 2023, you need to follow a step-by-step plan with clear sub-sections. Start by identifying your target audience and creating buyer personas. Set your content marketing goals and research and develop content ideas using AI and SEO. Create a content calendar, edit and distribute your content on all relevant platforms, and measure and analyze your results manually to make the required edits.

Identify Your Target Audience and Create Buyer Personas

Identifying the Audience for Building Buyer Personas

One of the fundamental steps in creating a powerful content marketing strategy is understanding your target audience’s needs and desires. This knowledge will facilitate developing quality content that resonates with them, ensuring that they keep coming back to your site.

Here’s a 3-step guide on how to identify your target audience and create buyer personas:

Gather Customer Data: Collect demographic and behavioral data on current customers and prospects to gain insights into their preferences.
Identify Persona Patterns: Analyze the collected data to identify shared characteristics among customers (e.g., age group) to create specific persona groups.
Create Customized Content: Tailor content for each persona group based on its identified requirements, making sure it speaks directly to them.

It’s important to understand that each buyer persona represents a different segment of desired audiences; therefore, customized messaging should be targeted towards meeting their specific needs.

Pro Tip: Continually reassessing data and adjusting these processes as necessary is critical to ensuring continued success in maintaining customer satisfaction through personalized messaging.

Choose your goals wisely, or you’ll end up producing more content than a struggling blogger on a caffeine binge.

Set Your Content Marketing Goals

Creating Achievable Content Marketing Targets

Without specific, measurable and time-bound goals, a content marketing strategy cannot achieve its purpose. Your targets must be realistic and attainable with an outcome that helps your business. To begin, determine what you want to accomplish through your efforts and how you will measure success.

For instance, instead of making general goals like “increase website traffic,” develop SMART targets such as raising organic search traffic by 50% or increasing social media followers by 30% within six months. By developing quantifiable objectives, defining benchmarks, analyzing metrics and evaluating outcomes in the longer term, businesses can improve their content marketing return on investment.

Developing Ideas for Targeted Content

Once you have defined your content marketing objectives, think about who your audience is and what they are looking for. Identify what problem your product or service solves and how it benefits customers. Building buyer personas may assist in narrowing down your audience’s needs and tastes.

Conduct keyword research to monitor trends in your niche and gain insight into the language potential customers employ when looking for solutions to their issue. Interviewing consumers or speaking with sales teams can provide useful insights into common pain points that content should address.

Producing targeted content such as blogs, videos or webinars that add value to consumers will increase brand awareness while establishing customer trust.

Don’t Get Left Behind

With the pandemic-driven internet boom accelerating digitization of businesses worldwide, new opportunities are emerging amidst stiff competition. Brands that create compelling content marketing campaigns could stay ahead of competitors.

So take action now to set realistic content marketing objectives that align with business goals and engage clients through valuable and informative material! Get your brainstorm on and let your imagination run wild, because the best content ideas come from the craziest places.

Research and Develop Content Ideas

To create a dynamic content marketing strategy, exploring innovative and unique ideas is essential. Begin your ideation process by conducting market research and analyzing the target audience’s interests and preferences.

Identify trending topics, frequently asked questions, and pain points to develop engaging content that resonates with the audience’s needs. If you need some inspiration, check out this list of 21 content ideas.

Once you have a clear understanding of your audience, brainstorm various content formats such as blogs, videos, podcasts, infographics, etc., to provide value to the users. Leverage social media insights and conduct competitor analysis to add a distinctive touch to your content creation efforts.

Creating a content calendar can simplify the planning process by providing structure and ensuring timely delivery of fresh content. Consider adding a mix of evergreen and trending topics in your schedule to boost engagement and website traffic.

A straightforward yet effective way of generating compelling ideas is through user-generated content (UGC). Encouraging customers to share their experiences or opinions on various digital platforms can help create authentic brand stories while humanizing the brand.

In summary, researching and producing unique themes for content creation is essential for customers’ interest in brands. With these innovative approaches mentioned above, businesses can build robust marketing strategies that drive engagement, increase retention rates & better ROI.

Why wait for inspiration when you can just schedule it in? Create a content calendar and watch as your ideas magically appear.

Create a Content Calendar

To ensure effective content marketing, it is crucial to devise a content schedule that adheres to a strategy. Doing so allows businesses to establish consistency and avoid becoming inactive or too reactive in their approach.

List all the significant events and holidays throughout the year and use them as inspiration for your content.
Create a calendar that outlines when each piece of content will be published, ensuring there is enough time between posts to maintain relevance.
Ensure you have sufficient resources at your disposal to produce quality content across all platforms and on schedule.

It is also important to note that successful content marketing requires flexibility, as unforeseen circumstances may arise and disrupt the intended schedule. However, having a solid foundation in place ensures companies can pivot effectively without losing sight of their end goals.

Creating and implementing an effective content marketing strategy involves more than just a calendar; staying up-to-date with current trends to stay relevant in an increasingly digital world is another critical component.

A recent statistic shows that mobile users worldwide are expected to exceed 7 billion by 2023 (source: Statista).

By committing time, implementing best practices, leveraging trends and technologies while embracing changing consumer behavior patterns – effective digital marketing can provide real value for any business willing to invest in its growth.

Because let’s be real, content won’t promote itself – you gotta give it a helping hand.

Distribute and Promote Your Content

To maximize the reach of your content, you should strategically disseminate and publicize it using proven marketing techniques. Here are three effective ways to get your message in front of more eyes:

Reach out to key influencers: By partnering with opinion leaders or prominent voices in your industry, you can leverage their audience to amplify your message.
Maximize your use of social media: Share your content on different platforms and optimize it for maximum engagement through hashtags, visual content and scheduled posts.
Utilize targeted advertising: Invest in paid promotion campaigns for specific platforms like Google AdWords or Facebook Ads that aim to expand the viewership of select content pieces.

To take your distribution efforts to the next level, try including metrics that track each technique’s performance, so you can optimize future campaigns. This is vital as it ensures that every aspect of your promotional efforts effectively drives traffic to its intended destination.

In our experience, one great way to instantly distribute valuable content is through newsletters and email marketing campaigns. With a well-crafted newsletter, you can inform existing customers or subscribers of upcoming product launches, new blog posts, or host exclusive discounts.

For example, when we deployed this tactic with a client’s product launch newsletter campaign last year which combined storytelling elements with personalized offers; the campaign achieved an open rate of over 35% momentously boosting their sales numbers making it a huge success.

Combining these tips with strong valuable content will ensure that more people see what you have to offer. Let data be the puppet master of your content marketing strategy; it’s time to measure and analyze or suffer the consequences.

Measure and Analyze Your Results

For a comprehensive content marketing strategy in 2023, it is imperative to gauge the results of your efforts. Understandably, our true success lies in analyzing viewership and output input ratios, which can be achieved by acknowledging certain factors.

The key metrics to measure are:

Acquisition Metrics: Attracting and building a clientèle base
Conversion Metrics: Mapping leads to conversions
Engagement Metrics: Encouraging customer loyalty and increasing return customers
Retention Metrics: Tracking customer satisfaction levels and reducing churn

For a proactive marketing approach, consider measuring your developed metrics regularly to identify any weaknesses or trends that may point towards the need for future adaptions.

In addition, it’s important not to forget to analyze segmented data such as demographic information and their propensity towards purchasing goods from product posts vs browsing through blogs.

Make sure you practice singular over shared measures, ensuring mutual understanding across all stakeholders without using jargon or incomprehensible acronyms.

When implementing your content marketing strategy this year, remember that successful initiatives don’t happen overnight. Measure success with patience by analyzing accurate data regularly.

Remember, a powerful content marketing strategy is like a muscle – you need to exercise it regularly to see results.

Conclusion: Summing Up the Key Takeaways.

The Key Takeaways from Building a Powerful Content Marketing Strategy in 2023:

Creating an effective content marketing strategy requires a combination of manual edits and the use of AI technologies.
Focusing on SEO is crucial but should not be the only consideration.
Providing value to your audience through engaging content remains vital.
To maximize the impact of your strategy, prioritize creating content that targets specific personas and metrics that matter for your business objectives.
Leverage different formats such as videos, podcasts, and infographics to cater to various preferences.
Lastly, stay updated with emerging trends and new technologies in the field of content creation and distribution. This will ensure your strategy continues to be relevant in meeting customer needs.

Pro Tip: Use data analytics tools to measure the effectiveness of your strategy and make necessary adjustments based on user behavior insights. There are a lot of great analytics tools out there. Sometimes you need to connect them together to get the KPIs you need. Tools like Domo can be a great help in this regard.

Frequently Asked Questions

1. What is content marketing and why is it important?

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the goal of driving profitable customer action. It is important because it helps increase brand awareness, establish authority in your industry, build relationships with your audience, and ultimately drive more sales.

2. How can AI be used in content marketing?

AI can be used in content marketing by helping to improve the effectiveness of your content. This can involve using AI to optimize headlines, image selection, and even to personalize content for individual users. It can also help with content analysis and provide insights into what is working and what needs improvement.

3. How important is SEO in content marketing?

SEO is crucial in content marketing as it helps your content get found by people who are looking for it. By optimizing your content for specific keywords and phrases, you can increase your chances of appearing at the top of search engine results pages, which can help drive more traffic to your website.

4. Can a powerful content marketing strategy be created manually?

Yes, a powerful content marketing strategy can be created manually. While there are tools and technologies available that can help with various aspects of content marketing, the core strategy can still be developed manually through research, planning, and creative thinking.

5. How many edits are required to create effective content?

The number of edits required to create effective content can vary depending on the type of content, your target audience, and your goals. However, it is generally recommended to go through at least 2-3 rounds of edits to ensure that your content is polished and error-free.

6. What are the most important factors to consider when building a powerful content marketing strategy?

The most important factors to consider when building a powerful content marketing strategy include understanding your target audience, creating valuable and engaging content, optimizing your content for search engines, and measuring your results to constantly improve your strategy.

21 Powerful Content Strategies for Local Business Growth

by DG | Apr 7, 2023 | Content Marketing, Digital Marketing

As a local business owner, creating valuable content can help you connect with potential customers and build brand awareness. However, coming up with fresh and engaging content ideas can be a challenge. We put together 21 inspiring content ideas for a local business, including tips on how to execute each idea effectively. If you’re feeling stuck for ideas, this will help.

Whether you’re looking to create educational content, engage with your audience on social media, or share behind-the-scenes glimpses of your business, these ideas will help you create valuable content that resonates with your target audience. So, let’s dive in and get some inspiration!

21 Content Marketing Ideas

Create a “how-to” guide related to your business or industry. A how-to guide can be a valuable resource for potential customers who are searching for information on a specific topic. For example, a local bakery could create a how-to guide on baking bread at home, with tips and tricks for getting the perfect loaf.
Showcase a customer success story or case study. Sharing customer success stories is a great way to build trust and credibility with potential customers. For example, a local gym could feature a client who lost weight and achieved their fitness goals through their services.
Share a behind-the-scenes look at your business operations. Sharing a behind-the-scenes look can help customers feel more connected to your business and give them a better understanding of how you operate. For example, a local brewery could share a video of their brewing process or give a virtual tour of their facilities.
Publish a list of your top tips or tricks related to your business. Sharing valuable tips or tricks related to your business can position you as an authority in your industry and provide value to potential customers. For example, a local landscaping company could share their top tips for maintaining a healthy lawn.
Host a Q&A session on social media or your website. Hosting a Q&A session is a great way to engage with your audience and answer any questions they may have. For example, a local bookstore could host a Q&A with an author, allowing customers to ask questions about their latest book.
Share a funny or heartwarming story related to your business. Sharing a funny or heartwarming story can help customers feel more connected to your business and create a positive brand image. For example, a local coffee shop could share a story about a regular customer who always orders the same drink, and the barista who remembers their order by heart.
Write a blog post about the history of your business or industry. Sharing the history of your business or industry can help customers understand your values and mission. For example, a local museum could share the history of the building they’re housed in, or a local restaurant could share the story of how they got started.
Create a video tour of your business. A video tour can give potential customers a better sense of your business and what you offer. For example, a local spa could create a video tour of their facilities and services.
Share a series of educational posts on a topic related to your business. Sharing educational content can position you as an authority in your industry and provide value to potential customers. For example, a local accounting firm could share a series of posts on tax planning tips for small businesses.
Host a giveaway or contest on social media. Hosting a giveaway or contest is a great way to engage with your audience and attract new followers. For example, a local clothing boutique could host a giveaway for a gift card or a free outfit.
Share a recipe or DIY project related to your business or industry. Sharing a recipe or DIY project can provide value to potential customers and create a positive brand image. For example, a local hardware store could share a DIY project for building a bookshelf using their tools and supplies.
Collaborate with a local influencer or blogger to promote your business. Collaborating with a local influencer or blogger can help increase your brand visibility and reach new audiences. For example, a local brewery could collaborate with a beer blogger to review their latest beer release.
Share a list of your favorite local businesses and why you love them. Sharing a list of your favorite local businesses can help build community and show support for other small businesses
Highlight a charitable cause or community event that your business supports. Sharing information about charitable causes or community events that your business supports can help build goodwill and demonstrate your commitment to the local community. For example, a local restaurant could share information about a fundraiser they’re hosting for a local food bank.
Create a “day in the life” video or blog post about a typical day at your business. Creating a “day in the life” video or blog post can give potential customers a better understanding of what it’s like to do business with you and help build trust. For example, a local hair salon could create a video showcasing a typical day in the salon, from opening to closing.
Share a list of your favorite books, podcasts, or other resources related to your business or industry. Sharing a list of your favorite resources can help position you as an authority in your industry and provide value to potential customers. For example, a local marketing agency could share a list of their favorite marketing podcasts or books.
Interview an expert in your industry or a related field. Interviewing an expert can help you provide valuable insights to your audience and showcase your expertise. For example, a local real estate agent could interview an interior designer to get tips on how to stage homes for sale.
Share a seasonal or holiday-themed post related to your business. Sharing seasonal or holiday-themed content can help you stay relevant and engage with your audience throughout the year. For example, a local gift shop could share a list of Valentine’s Day gift ideas.
Host a live or virtual event related to your business. Hosting an event can help you engage with your audience and provide value to potential customers. For example, a local yoga studio could host a virtual yoga class for beginners.
Share a list of frequently asked questions related to your business. Sharing a list of frequently asked questions can help potential customers find answers to their questions and position you as a helpful resource. For example, a local law firm could share a list of frequently asked questions about divorce law.
Create a meme or humorous post related to your business or industry. Sharing a funny or humorous post can help you create a positive brand image and engage with your audience in a lighthearted way. For example, a local pet store could share a meme about the joys of being a dog owner.

Need help with your content marketing? Get in touch for a free consultation.

Effective Online Marketing Strategies for Manufacturers

by DG | Apr 26, 2022 | Lead Generation, Content Marketing, Digital Marketing, Online Marketing, SEO, Website Design

[vc_row][vc_column][vc_column_text]Manufacturers and distributors have very different marketing strategy challenges than B2C companies. Ultimately, your goal is to convince other businesses to work with you and marketing efforts fail if you cannot accomplish this goal.

The time have changed and using the internet to contact more companies and grow your business has never been easier. If you’re looking for modern, reliable, and cost-effective manufacturer marketing strategies, look no further.

The following industrial marketing solutions have been compiled to help you reach more potential partners online. Even if you don’t have much experience with digital marketing, you can follow these steps written in plain English.

Let me explain to you why internet marketing is so successful for manufacturers and other B2B businesses.

The Internet made it easier for retailers to conduct research on potential distributors and their products. Within seconds, they were able to view detailed photos or specs, read reviews, and view customer feedback from a larger number of companies and products.

Due to this change in preference, your marketing must adapt as well. You’re likely missing most of your potential customers if you don’t use the Internet to reach them. Fortunately, you can use this to your advantage. The ROI is much, much easier to track with online marketing than with traditional marketing methods.

Moreover, because online marketing costs are relatively low, manufacturers or distributors are able to experiment more freely, with little or no risk to their business.

With a wide range of options, you can try things and fail without worrying about losing a great deal of money or damaging your reputation. Actually, testing is not only recommended, it’s an important part of the overall strategy as you will soon see.

Here are ways to you can use online marketing to reach more potential customers

Let’s talk about some of the tactics you should try now that you know why digital channels are so beneficial for manufacturer marketing strategies. Here are some of the best marketing strategies we’ve used to reach more potential customers at the lowest cost possible for manufacturers and distributors.

1. Make your website rank for the right keywords

Taking steps to ensure that your manufacturer or distributor website can be found easily by potential customers – and outranks your competitors – should be the first step in your marketing strategy. In search engine optimization – also known as SEO – this is accomplished.

Here’s a quick explanation for those unfamiliar with SEO. When someone types in a keyword related to your business into a search engine, SEO is one of several methods to make your website more likely to show up and rank highly. Choosing the right keywords to target is key.

The easiest way to get started with SEO is to brainstorm words or phrases potential customers would associate with your business. It can be as simple as a phrase or a single word. If you manufacture hardwood flooring, for instance, you might consider everything from “hardwood flooring” to “how to choose hardwood flooring”.

IMPORTANT – DON’T DO THIS…

This is where we see other marketing companies giving bad advice. Let’s stay with the “hardwood flooring” example. If you manufacture hardwood flooring, and try to rank # 1 in Google, you will be in direct competition with every large retailer like Home Depot and Lowes. It will cost a fortune and it won’t help with sales unless you sell directly to consumers.

It is extremely important to understand search intent. Google is all about providing the best results for the assumed intent of keyword search. If someone searches for “hardwood flooring”, Google assumes someone is looking to buy hardwood flooring and wants to see choices. Sure enough, if you do search “hardwood flooring”, all the top results will be from flooring retailers.

As a manufacturer, you should focus on optimizing your site to rank for site search terms that retailers and distributors would use to find your products. Target keywords like “hardwood flooring manufacturer” and “what is the best hardwood flooring”, “wholesale hardwood flooring”.

Take time to brainstorm terms for your industry, and then create content that is optimized to rank high for those terms. We won’t go into an SEO tutorial here but once you understand keyword intent, you can move forward with a successful SEO strategy.

2. Advertise using pay-per-click

Manufacturers also use advertising as one of their top marketing strategies, but not the kind of advertising you’d expect. A pay-per-click ad is one that appears on search engines results pages (SERPs) and other websites.

Manufacturers or distributors can achieve very high returns on investment with PPC ads, which are generally inexpensive. You only pay for them when they are clicked – not when they are viewed – and they contain just a sentence or two of copy with a link to your website. Even if people don’t click on your ad, you are still getting brand exposure for free.

The use of PPC ads, which allow you to control the amount of money you spend to appear in search engine results, can be a tremendous benefit to your brand if you are not ranking highly in search engines. The reports are a huge benefit because they will detail what people are actually searching for and you can do a lot of testing to find out what works best for your company.

Results from PPC are instantaneous, which is one of the major benefits. You can start sending targeted traffic to your website and attract qualified leads as soon as you click to go live with your ads. You will be able to generate leads quickly without exhausting your budget.

3. Find out what converts on your website

We mentioned earlier that online marketing gives you room to try out different methods and to fail if necessary. The conversion rate optimization method, also known as CRO, encourages testing and failure with the goal of increasing conversions and ultimately revenue for your company.

CRO is based on a very simple premise where you test changes on your website and discover what changes provide more conversions. Whether your successful conversion is measured as a phone call or request for quote, a simple change of wording like “Contact Us” to “Get Started” or “Learn More” on a button can sometimes be the answer to significantly boosting your conversion rate. You can try different Headings, images, color schemes etc. The challenge is not to implement this permanently and risk losing all your leads if your gut feeling turns out to be incorrect. With CRO, you can test ideas without losing all your leads.

A/B testing is a method that is implemented to show version “A” of your landing page to one group of website visitors. Then a “B” version of the page is set up to show a different group of visitors. Once the winner is discovered you stick with that page. An experiment can be made safer this way since a drop in conversions in the “B” version immediately causes the test to be dropped. If you make a substantial leap, you can reap immediate benefits and more profit!

4. Develop engaging media and content that ranks well

When retailers search online for products to carry in their stores, they may be seeking photos, videos, or more detailed information than what they might get from a basic summary. Create engaging content and ensure that it ranks highly in search results to capitalize on this desire – and attract more potential B2B customers to your content.

Links to websites are no longer the only result in search engine results. In addition to receiving search results for any query, the searcher can also receive videos, images, locations, and shopping results. Good engaging content that you can get ranked is likely to attract visitors to your website where they can learn more about your products.

Here are some content suggestions and ideas for manufacturers:

Are there any products you would like a video of in action? Host the video on YouTube (with a link to your website in the description) with a keyword-rich title and description.
The images on your website should have relevant keywords in their filenames and alt text explaining what is in the image. This can increase the chances of them ranking high in Google Image search for those keywords and lead viewers to your website when they click on it.
Provide answers to customer questions in your content, like blog posts and videos. Having answers to these questions are likely to rank well on search engines, causing potential customers to read them, then peruse your website for more information. Answer questions on Quora.
Repurpose existing content. Content repurposing is very effective when you take good quality content and repurpose its structure and message to get more use from your valuable information. You might turn a video into blog posts or slide presentations. Create downloadable cheat sheets or ebooks and use them to build an email list.
Use surveys to find out what people think about your products and gain insights so you can make improvements to existing products or get ideas for new ones.

5. Establish a strong social media presence

Social media marketing can be slow to take off among B2B companies. For manufacturers, however, social media marketing is a very effective tool. Create a social media profile and your manufacturing company will be exposed to decision-makers and engage with potential clients.

Manufacturers can increase their brand recognition and make meaningful connections through social networking sites such as Facebook, Twitter, and LinkedIn.

As well as sharing product photos, setting up competitions, and creating brand ambassadors, social media can be used for many other things.

YouTube can be a great marketing tool for B2B companies. It’s an excellent opportunity to showcase products and distribute informative content using video.

Social media can also be utilized by manufacturers during product development to get feedback and ideas.

Your marketing strategy can be adjusted based on customer feedback using social media listening tools. Additionally, product forums can be used to discover what customers think about your product.

6. Make it easy to contact you

Last but not least, we suggest making it extremely easy for potential clients to get in touch with you. A simple way to achieve this is to have your phone number prominently displayed on your website, add a dedicated contact form, or utilize social media. Here are some examples of excellent industrial websites.

It may seem obvious but some sites make customers has make it a hassle just to find the contact email or phone number. Take a look at your website and make sure it is very easy to get in touch with your company.

If you want people to call, keep the phone number visible at all times while they are on your website.

You will get more leads. Also, being active on social media can increase your chances of getting in touch with them, as many will reach out to you with questions there so be prepared with answers.

Would you like help with your manufacturer marketing strategy?

Manufacturers often find it challenging to develop and implement marketing plans in-house. Every need is different, and every method must be just right. If you’re struggling to balance your marketing efforts with the demands of running your business, we can help!

We have been working with manufacturing businesses since 2000. Every business is unique and we have the experience to look at the big picture, figure out ways to reach your ideal customers and build a strategy to meet your goals.

Interested in having us build a customized marketing strategy for your company?[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][modal_popup_box toppadding=”15″ btnsize=”20″ btnradius=”20″ titlealign=”center” titletext=”Book a Strategy Call” titlesize=”27″ titleline=”4″ contentpad=”30″ contentpad2=”30″ btn_icon=”far fa-arrow-alt-circle-right” btntext=”Book a Strategy Call” btnclr=”#ffffff” hoverclr=”#ffffff” btnbg=”#36b1de” hoverbg=”#1e73be” titleclr=”#ffffff” titlebg=”#36b1de” bgclr=”#ffffff”]

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Also check out our post on “The Power of B2B Marketing Automation – How does it work?“

How Content Marketing Can Transform Your Business

by DG | Nov 12, 2021 | Content Marketing, Digital Marketing, Online Marketing, SEO

Updated: Nov, 12, 2021

You are likely well aware of the concept of content marketing by now. It’s a tactic that helps you engage and attract customers and prospects by delivering quality content that provides value for everyone who visits your site. And the strategy has a lot of staying power.

Here are just a few areas in which content marketing can help you.

Driving Conversion

A great benefit of content marketing is that it helps your company drive more conversions over time. Research shows that companies that create consistent marketing content experience conversion rates almost six times higher than their competitors.

Increasing Traffic and Brand Awareness

Publishing consistent blog posts that engage audiences will help you bring in more traffic to your site over time. According to HubSpot, companies that published more than 16 blog posts per month got almost three and a half times more traffic than those that only published fewer than four posts.

It also helps educate people about your brand and raises the level of brand awareness that is otherwise not there when you don’t publish blog posts outlining what your company does or sells.

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Building trust and Fostering Relationships

You can build real relationships with your customers through content driven marketing. It allows customers to really absorb your philosophy and thinking patterns and associate themselves with your values. This allows them to take a peek in to the way that your company does business. It’s a lot more personal and less presumptuous than an advertisement.

Building Credibility and Expertise

Well written and polished content automatically comes across as professional and authoritative. It allows people to see your company as an expert or an authority on the subject of your business. It also allows you to be seen as a major player in the industry.

Cost Effectiveness and SEO Visibility

According to the Content Marketing Institute, content marketing costs 62% less than outbound marketing even though it generates three times as many leads. It also helps your company and topics trend better in search engines, specifically Google. Allowing your content to trend well allows for greater visibility.

Targeting Specific Audiences

It’s important to know exactly who you’re selling to when you’re selling a product or a service. For this reason, content driven marketing is useful to get your message across to your target demographic. It sounds extremely cold and calculating, but it’s useful without a doubt.

Engaging Content Makes a Personal Connection

As outlined above, it’s more engaging and personal than an advertisement. The written word, when written well has a much better connection with your readers and customers than an ad ever can, hence, the emphasis on content driven marketing.

Can bring you Unexpected Customers

It’s incredible that content marketing can bring you customers from so many different places that are not your target demographic. You can use trends and current hot topics to market your products or services to people that won’t normally look twice in your direction.

Do you need great content for your website? As on of the top small business branding agencies, we have great writers standing by that can produce excellent, affordable content on any topic. Check out our packages.

It’s also important to get as many backlinks as you can in order to generate organic traffic. If you need help with that or any other SEO tasks, checkout our SEO services page.

Why Content Marketing is the Key to Good SEO

by DG | Mar 27, 2021 | Content Marketing, SEO

Updated: March 27, 2021

Good SEO involves many elements. There is the technical audit where you make sure there are no technical problems that prevent your site from ranking. Then there is the whole keyword research and optimization process which is the most important step and beyond the scope of this article. Don’t forget about backlinks of course.

Then there is the most powerful aspect of all and that is high-quality content. Stop thinking in terms of ‘SEO’, ‘blogging’ and ‘social media marketing’ as separate things and instead think about your SEO in terms of ‘content marketing’.

Think of SEO as a combination of all your marketing strategies – merge them together. You need to remove technical issues first. That is an absolute. Beyond that you need to use all the digital marketing strategies, keyword relevant blog posts, guest posts, social media posts, backlinks, videos and more to really succeed at getting ranked on high in Google searches.

Now “Good SEO” also means writing amazing posts and when you share them you have a better chance of getting more backlinks. That great content will keep people on your page longer – another Google ranking factor. Yes, Google notices how long visitors stay on your page.

Regardless of your strategy, there is no doubt that content is absolutely the most important asset when it comes to attracting traffic and impressing Google.

But just what is content marketing?

Content Marketing – What is it Exactly?

Content marketing is about creating content that will build a readership on your site and ensuring that people begin to hold you as an authority and trust what you have to say. While this is powerful and useful is in its own right, it’s actually only one part of what content marketing is about. At the same time, your excellent blog post articles will also help Google make sense of your site, its posts, and its content. This greatly aids organic search.

It means demonstrating your knowledge and point of view. Ultimately, you want people to seek you out as an authority. Once you get to that point, you’ll be considered an expert in your field and you’ll be able to greatly influence your audience – possibly influencing their buying behaviour. The content doesn’t just have to be posts on your blog. Content can be presented in Guest posts, Social media posts, Presentations, Infographics, Case Studies, White Papers/Reports, Ebooks, Email Newsletters, Webinars, Quizzes, Polls, Podcasts, Checklists, Photos and of course Videos.

DOWNLOAD Our Free Content Marketing Planner (In Google Sheets, click FILE > make copy). It has a daily, monthly and archive view as well as a brainstorming tab.

How to Build Trust and Authority with SEO

So what is the process behind reaching authority? The key is to think about the sites and blogs that have influenced you over the years – the ones you read regularly.

How do you think they did it? This isn’t about building trust with Google alone but rather with your readers so that they want to keep coming back. That means delivering value time after time in posts and content.

Each post that you create for your blog should provide highly useful and relevant information that is not fluffy but is actionable.

At the same time, users should be able to see that your site offers something unique compared to competition sites, something which isn’t available elsewhere. The differentiation between your sites and others is extremely important, especially in crowded niches. You can’t simply follow the pattern of other sites, you need to try and take your own perspectives.

There are hundreds of thousands of posts covering almost everything possible. Offering something different amongst this content mountain may seem like an impossible task but with the infinite opinions of people, you can always find a unique angle to take on even the most run-of-the-mill subjects.

Once you’ve conceptualized your posts, you should ask yourself: would you read the content?

You also need to be consistent and reliable and always live up to your brand ethos. Make sure you establish a mission statement and objectives and portray these through your content efforts to create a continuous self-branded stream of information.

Always work hard on reflecting your brand with design. Logos and website designs are extremely important. You must remain consistent throughout different forms of marketing on different platforms, including on different forms of social media.

When writing, always bear your reader in mind. This ties into the fact that Good SEO is about making things great for the reader. That way, people can actually get excited about you and will really get behind what you’re trying to do!

What’s Your SEO Goal?

The immediate goal should be to offer consistent value and to become a source that people start to trust. That way, when someone searches for the answer to a question, they might read your post and be impressed. That leads to more shares, more engagement and better SEO.

If you then repeatedly come up in search results, individuals who were impressed might recognize you and be more likely to click your listing over the rest. Then they might decide to look around the rest of your content after they’ve been impressed a few times. Eventually, you become their “go-to source” for answers in your niche. Well done: you just won at content marketing!

The key to content marketing is consistency and value. Always deliver good information that is manageable. By doing this, you’re working with Google to serve the user and Google are promoting you as they know you are delivering relevant and effective content. It makes sense from both an SEO and business perspective – you want to build trust, reputability and authority alongside a base of repeat users.

After investing a lot of time writing a blog post, you should certainly consider repurposing it. Maybe it would make a good video or slide presentation. Perhaps write a few related post a create an ebook that you can distribute or use for a lead magnet.

While the focus of this post is content marketing and how it relates to SEO there is certainly a lot more you can do. We’ll write more about that in future posts. If you need some free tools check out this list of free content creation tools by @lilachbullock .

Needless to say, before you dive deep into content marketing, you need to make sure that you you have optimized your on-site SEO factors. The amazing @Neil Patel recently made that a little easier with his awesome SEO Analyzer which will show you what you need to fix in a few seconds. It provides your overall SEO score and your competitors score. You can check your site speed score, keywords and more. Plus you can download the report as a PDF so you can send it to your webmaster.

Here’s a great resource from Guru99 that has a list of the 20 Best Web Analytics Tools to Track Your Website Performance.

If you need help with SEO for your website, checkout our SEO services page.

Also check out our recent post “10 MUST-KNOW SEO TIPS TO BOOST YOUR SEARCH RANKINGS“