Knowing who you are trying to reach is one of the most important things you need to know when you are marketing any product or service on the internet. There are several ways you can determine your target market. To begin you should know what keywords they use to find...
Every company, no matter what size, needs to have a professional looking website. It can be overwhelming to those who haven’t gone through the process before. It is essential…
The importance of a powerful value proposition is widely misunderstood. It may be just a few words (usually 10 words or less) but it’s important.
There has been a growing trend in the world of business to focus on core competencies and outsource the rest of the day-to-day functions. By focusing on what the company does best many management teams have been able…
In recent years, we have seen great advancements in data connectivity and a rise in mobile users. Due to this, social media has risen up as a new platform for marketing. While the conventional platforms have not yet become obsolete and still play an important role for...
When you're creating an online business, you hear, over and over, that you need to be a master of content marketing to build your online brand. But how do you create the content marketing strategy that works? How do you turn your business into a lean, mean, content...
Being online is critical for getting local business. Most people think the internet is just a way to target worldwide customers, but it can also be used effectively for local business.
So how do you generate area specific customers from using the net? There are a few methods that work.
When people visit a site from a recognized brand, they are already primed to purchase. It’s not the case for small businesses so they need to build trust.
Advertising mediums include more digital channels than ever before. Faster reach capabilities, lower advertising costs & branding opportunities make digital marketing…
You should always think local when starting a Search Engine Optimization strategy. It's much easier to rank for longtail keywords that have less competition. The name of your city or neighbourhood added to those keywords can be an easy win so you can rank quickly....
Every business that has a presence online, would naturally want to be able to maintain a decent reputation. No business owner would want their business to generate negative reviews, which is why they always try to…
It’s easy for people to create a new anonymous account and leave a negative review. The worst part is that it doesn’t matter if they are a customer or not.