How Content Marketing Can Transform Your Business

How Content Marketing Can Transform Your Business

Updated: Nov, 12, 2021

You are likely well aware of the concept of content marketing by now. It’s a tactic that helps you engage and attract customers and prospects by delivering quality content that provides value for everyone who visits your site. And the strategy has a lot of staying power.

Here are just a few areas in which content marketing can help you.

Driving Conversion

A great benefit of content marketing is that it helps your company drive more conversions over time. Research shows that companies that create consistent marketing content experience conversion rates almost six times higher than their competitors.

Increasing Traffic and Brand Awareness

Publishing consistent blog posts that engage audiences will help you bring in more traffic to your site over time. According to HubSpot, companies that published more than 16 blog posts per month got almost three and a half times more traffic than those that only published fewer than four posts.

It also helps educate people about your brand and raises the level of brand awareness that is otherwise not there when you don’t publish blog posts outlining what your company does or sells.

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Building trust and Fostering Relationships

You can build real relationships with your customers through content driven marketing. It allows customers to really absorb your philosophy and thinking patterns and associate themselves with your values. This allows them to take a peek in to the way that your company does business. It’s a lot more personal and less presumptuous than an advertisement.

Building Credibility and Expertise

Well written and polished content automatically comes across as professional and authoritative. It allows people to see your company as an expert or an authority on the subject of your business. It also allows you to be seen as a major player in the industry.

Cost Effectiveness and SEO Visibility

According to the Content Marketing Institute, content marketing costs 62% less than outbound marketing even though it generates three times as many leads. It also helps your company and topics trend better in search engines, specifically Google. Allowing your content to trend well allows for greater visibility.

Targeting Specific Audiences

It’s important to know exactly who you’re selling to when you’re selling a product or a service. For this reason, content driven marketing is useful to get your message across to your target demographic. It sounds extremely cold and calculating, but it’s useful without a doubt.

Engaging Content Makes a Personal Connection

As outlined above, it’s more engaging and personal than an advertisement. The written word, when written well has a much better connection with your readers and customers than an ad ever can, hence, the emphasis on content driven marketing.

Can bring you Unexpected Customers

It’s incredible that content marketing can bring you customers from so many different places that are not your target demographic. You can use trends and current hot topics to market your products or services to people that won’t normally look twice in your direction.

Do you need great content for your website? As on of the top small business branding agencies, we have great writers standing by that can produce excellent, affordable content on any topic. Check out our packages.

It’s also important to get as many backlinks as you can in order to generate organic traffic. If you need help with that or any other SEO tasks, checkout our SEO services page.

4 Tips to Get More Local Business Using Your Blog

4 Tips to Get More Local Business Using Your Blog

Updated Oct, 4, 2019

Using blogs and other social media can be very effective for getting more local business. Most people think of social networking as only a way to drive global traffic. However, it can be used very effectively for getting local business as well. Here are four tips to make it work:

#1) Target local keywords

This can seem somewhat limiting, because you can only targeted “area specific” keywords but if you’re a local service business it’s the way to go. There is no sense in trying to compete with the whole world for a keyword like “carpenter” when you do all you business within a 100 mile radius. If you wrote a book or sell tools related to “carpenter” then that is of course a whole different story. Then maybe you want to be able to sell globally and it’s worth the expense to compete beyond your borders.

#2) Use social media sites

Getting involved in social media sites like Facebook and Twitter is a great strategy to get more people to your blog. When used right, they can be very effective.

How do you use them correctly?

You have to get involved in the community and answer people’s questions. People won’t buy from you until they know that you are really interested in helping them. If they can tell that you only care about your wallet, they will avoid you.

Therefore, you want to get involved and answer people’s questions without expecting anything in return. When you do this, you build up the trust factor. When people realize you really want to help them, they will then purchase your products.

Many people just go to social media sites and start spamming them by putting a bunch of links to their website. By doing this you are not contributing anything to the community and not providing no real value. This won’t work in the long run.

#3) Provide value

You want to use the social media sites to get people to come to your blog. Once you get people to your blog, you have to convert that traffic into sales.

This is where a lot of marketers mess up.

Most bloggers fail to profit because they have boring posts. It’s important not to make every post a sales pitch, you need to contribute and provide value by giving free information. It proves your authority on the topic and builds trust.


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#4) Tell a story

It’s been proven time and time again that the more value you deliver, the more you will profit. You also want to deliver that value in an interesting and exciting way.

One of the best ways to do this is to tell a story. People are interested in stories so they will be more engaged. So if you make your marketing about your own life, you will see better results. More personality in marketing = better results.

The bottom line is, using social media can be very effective for local advertising. Implement these four tips, and your profits will increase substantially.

Why Content Marketing is the Key to Good SEO

Why Content Marketing is the Key to Good SEO

Updated: March 27, 2021

Good SEO involves many elements. There is the technical audit where you make sure there are no technical problems that prevent your site from ranking. Then there is the whole keyword research and optimization process which is the most important step and beyond the scope of this article. Don’t forget about backlinks of course.

Then there is the most powerful aspect of all and that is high-quality content. Stop thinking in terms of ‘SEO’, ‘blogging’ and ‘social media marketing’ as separate things and instead think about your SEO in terms of ‘content marketing’.

Think of SEO as a combination of all your marketing strategies – merge them together. You need to remove technical issues first. That is an absolute. Beyond that you need to use all the digital marketing strategies, keyword relevant blog posts, guest posts, social media posts, backlinks, videos and more to really succeed at getting ranked on high in Google searches.

Now “Good SEO” also means writing amazing posts and when you share them you have a better chance of getting more backlinks. That great content will keep people on your page longer – another Google ranking factor. Yes, Google notices how long visitors stay on your page.

Regardless of your strategy, there is no doubt that content is absolutely the most important asset when it comes to attracting traffic and impressing Google.

But just what is content marketing?

Content Marketing – What is it Exactly?

Content marketing is about creating content that will build a readership on your site and ensuring that people begin to hold you as an authority and trust what you have to say. While this is powerful and useful is in its own right, it’s actually only one part of what content marketing is about. At the same time, your excellent blog post articles will also help Google make sense of your site, its posts, and its content. This greatly aids organic search.

It means demonstrating your knowledge and point of view. Ultimately, you want people to seek you out as an authority. Once you get to that point, you’ll be considered an expert in your field and you’ll be able to greatly influence your audience – possibly influencing their buying behaviour. The content doesn’t just have to be posts on your blog. Content can be presented in Guest posts, Social media posts, Presentations, Infographics, Case Studies, White Papers/Reports, Ebooks, Email Newsletters, Webinars, Quizzes, Polls, Podcasts, Checklists, Photos and of course Videos.

DOWNLOAD Our Free Content Marketing Planner (In Google Sheets, click FILE > make copy). It has a daily, monthly and archive view as well as a brainstorming tab.

Content Marketing Planner

How to Build Trust and Authority with SEO 

So what is the process behind reaching authority? The key is to think about the sites and blogs that have influenced you over the years – the ones you read regularly.

How do you think they did it? This isn’t about building trust with Google alone but rather with your readers so that they want to keep coming back. That means delivering value time after time in posts and content.

Each post that you create for your blog should provide highly useful and relevant information that is not fluffy but is actionable.

At the same time, users should be able to see that your site offers something unique compared to competition sites, something which isn’t available elsewhere. The differentiation between your sites and others is extremely important, especially in crowded niches. You can’t simply follow the pattern of other sites, you need to try and take your own perspectives.

There are hundreds of thousands of posts covering almost everything possible. Offering something different amongst this content mountain may seem like an impossible task but with the infinite opinions of people, you can always find a unique angle to take on even the most run-of-the-mill subjects.

Once you’ve conceptualized your posts, you should ask yourself: would you read the content?

You also need to be consistent and reliable and always live up to your brand ethos. Make sure you establish a mission statement and objectives and portray these through your content efforts to create a continuous self-branded stream of information.

Always work hard on reflecting your brand with design. Logos and website designs are extremely important. You must remain consistent throughout different forms of marketing on different platforms, including on different forms of social media.

When writing, always bear your reader in mind. This ties into the fact that Good SEO is about making things great for the reader. That way, people can actually get excited about you and will really get behind what you’re trying to do!

What’s Your SEO Goal?

The immediate goal should be to offer consistent value and to become a source that people start to trust. That way, when someone searches for the answer to a question, they might read your post and be impressed. That leads to more shares, more engagement and better SEO.

If you then repeatedly come up in search results, individuals who were impressed might recognize you and be more likely to click your listing over the rest. Then they might decide to look around the rest of your content after they’ve been impressed a few times. Eventually, you become their “go-to source” for answers in your niche. Well done: you just won at content marketing!

The key to content marketing is consistency and value. Always deliver good information that is manageable. By doing this, you’re working with Google to serve the user and Google are promoting you as they know you are delivering relevant and effective content. It makes sense from both an SEO and business perspective – you want to build trust, reputability and authority alongside a base of repeat users.

After investing a lot of time writing a blog post, you should certainly consider repurposing it. Maybe it would make a good video or slide presentation. Perhaps write a few related post a create an ebook that you can distribute or use for a lead magnet.

While the focus of this post is content marketing and how it relates to SEO there is certainly a lot more you can do. We’ll write more about that in future posts. If you need some free tools check out this list of free content creation tools by @lilachbullock .

Needless to say, before you dive deep into content marketing, you need to make sure that you you have optimized your on-site SEO factors. The amazing @Neil Patel recently made that a little easier with his awesome SEO Analyzer which will show you what you need to fix in a few seconds. It provides your overall SEO score and your competitors score. You can check your site speed score, keywords and more. Plus you can download the report as a PDF so you can send it to your webmaster.

Here’s a great resource from Guru99 that has a list of the 20 Best Web Analytics Tools to Track Your Website Performance.

If you need help with SEO for your website, checkout our SEO services page.

Also check out our recent post “10 MUST-KNOW SEO TIPS TO BOOST YOUR SEARCH RANKINGS