Toronto SEO Agency | Hire Digital Marketing & SEO Experts

Email Marketing Agency

Despite the fact that email marketing is one of the oldest methods of generating digital leads, it remains one of the most effective when done correctly to generate new business and engage existing ones.

Having an agency such as Oceanone who specializes in cold email marketing will allow you to make the most of this still effective technique to grow your business and your bottom line no matter what your size is or what industry you are in.

Whether you’re brand new to email marketing or have stalled initiatives that just aren’t producing what you wanted, our B2B email marketing strategies can help you succeed.

Results-driven Email Marketing Strategies

One size does not fit all when it comes to developing an effective and robust email strategy. Oceanone Leads will help you devise a cold email marketing plan that is unique to your company and lead generation goals. Our process will be laid out in stages as follows:

Email marketing audit

We will begin by reviewing your previous email campaigns for email marketing audits.

This audit will include a review of any email marketing campaigns performed over the last 12 months. We will pay particular attention to subject lines, email design, and CTAs.

Email Campaign Strategy

Review of the technical aspects

It is possible for technical issues to affect the effectiveness of your emails, even if you are using a popular email marketing software. A technical review will include domain/IP blacklisting, deliverability issues, and spam complaints.

Lead generation email performance can even be influenced by the list you use when you send them. When we review your email list, we’ll check for potential problems.

The Planning of Email Campaigns

Our next step will be to plan new and more effective email marketing campaigns, after our audit is complete and we have explained our findings to you. Our goal will be to address any negative findings from the email marketing audit as well as implement suggestions based on our years of combined email marketing experience.

Our B2B email marketing agency is a full service agency, so we can help you as much or as little as you need at this point. With in-house copywriters, or by hiring experienced marketing copywriters, we can improve written materials.

Furthermore, we can provide recommendations for email services and design bespoke emails for you. We can work with almost any email platform so if you have one that you like, there’s no reason to change..

How Email Marketing Works For B2B Lead Generation

The rules for B2B email marketing differ from those for B2C email marketing. When you market to consumers via email, you strive to establish an emotional connection with them. If your customers purchase your product, you want to highlight the advantages they will receive. Logic and evidence are the cornerstones of B2B email marketing.

Due to this, you’ll have to use your email marketing efforts more extensively and focus on things that are important to a company, such as time, money, and resources. It may take you a while to nurture B2B email relationships, and sometimes even deal with multiple stakeholders before securing that sale, meeting, or referral you are hoping for.

It will be worth the effort, though. Experian estimates that email marketing for B2B concerns provides ROI of 4200% and boasts a 40% better conversion rate than social media interactions (even on LinkedIn). Email marketing can be used as a steady source of leads and warm prospects and can be done at a very reasonable cost as an integral part of your B2B lead generation strategy.

We won’t sugarcoat it, this is a complex and time-consuming process. Each day, decision makers receive dozens of emails, and getting them to open yours requires both email marketing copywriting skills as well as technical skills to ensure that your messages find their way to their inbox and not their spam folder.

In order to grow the Oceanone Design business, we’ve used B2B email marketing extensively. This experience has helped us create a team of seasoned email marketing experts who have succeeded on our behalf and can accomplish the same thing for you.

Cold Email for B2B

Our cold email services that help you bring in more business to business leads with powerful email campaigns

The concept of cold email is incorrectly referred to as spam. Here at Oceanone, our cold email services are different. In our experience, building an effective cold email strategy takes an in-depth understanding of the benefits of your product or service and knowing how to communicate the message so that it connects with the needs of your potential customers. Rather than merely sending hundreds of emails, we will set up a system that will allow us to customize the content.

Effective email copy that boosts conversions is what our email lead generation specialists strive for and A/B testing is always an important part of the process.

Email Copy

To be successful, your email copy must be of high quality. Good email copy increases open rates, click-through rates and generates leads or sales.

Cold Email Outreach

Our team will generate mailing lists of contacts within your target audience and communicate with them in a strategic way.

Monitoring

We will monitor the progress of your cold email campaign and report its results to you weekly once it has been launched.

Do it Right and Cold Email Really Works

One cold email campaign can generate more leads than any other form of lead generation when implemented properly.

How we Approach Cold Emailing

The copy we write for your cold emails engages your prospects without irritating them in any way.

We will make sure to warm up email addresses used to send messages so they don’t end up in the recipient’s spam folder.

The rules and regulations governing email are ever-increasing and we know when and how to send cold emails, how often to send cold emails, when to stop, and how to ensure that the messages comply with them.

Expert Cold Email Services

We have mastered the art of cold emailing. We have developed a variety of lead generation techniques with cold email marketing strategies. Our campaigns are effective.